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Marketing Research : An Applied Approach by Thomas C., Taylor, James R. Kinnear - Thomas C., Taylor, James R. Kinnear
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Thomas C., Taylor, James R. Kinnear:

Marketing Research : An Applied Approach by Thomas C., Taylor, James R. Kinnear - libro usado

ISBN: 9780079122520

This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the… Más…

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James R. Taylor; Thomas C. Kinnear:

Marketing Research : An Applied Approach - encuadernado, tapa blanda

1995, ISBN: 9780079122520

McGraw-Hill Higher Education, 1995. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highl… Más…

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Kinnear, Thomas C. & Taylor, James R:
Marketing Research: An Applied Approach - encuadernado, tapa blanda

1995

ISBN: 9780079122520

McGraw-Hill College, 1995-12-01. Hardcover. Very Good. Hardcover. Pages are clean and unmarked. Covers show very minor shelving wear. Binding is tight, hinges strong.; 100% Satisfaction… Más…

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Kinnear, Thomas C., Taylor, James R:
Marketing Research : An Applied Approach - libro usado

ISBN: 9780079122520

McGraw-Hill Education. Used - Good. Used book that is in clean, average condition without any missing pages., McGraw-Hill Education, 2.5

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Marketing Research: An Applied Approach - Thomas C. Kinnear; James R. Taylor
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Thomas C. Kinnear; James R. Taylor:
Marketing Research: An Applied Approach - encuadernado, tapa blanda

1995, ISBN: 0079122523

[EAN: 9780079122520], Gebraucht, guter Zustand, [PU: McGraw-Hill Companies], Books

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Detalles del libro
Marketing Research: An Applied Approach (MCGRAW HILL SERIES IN MARKETING)
Autor:
Título:
ISBN:

0079122523


This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical aspects of marketing research in a manner that allows the reader to apply research procedures to real applications in a pragmatic, step-by-step, "here's how to do it" fashion. The revision contains 35 cases; 14 new to this edition. The changes to the Fifth Edition include the addition of substantial insights and examples on international marketing research. Major new illustrations entitled Global Marketing Research Dynamics appear throughout the text. Three marketing research databases available on a PC-disk, accompany each copy of the book and contain real results from actual marketing research studies and are all keyed to the major PC-based analysis packages: SPSS-PC, SAS-PC, SYSTAT-PC, and MYSTAT-PC.

Detalles del libro - Marketing Research: An Applied Approach (MCGRAW HILL SERIES IN MARKETING)


EAN (ISBN-13): 9780079122520
ISBN (ISBN-10): 0079122523
Tapa dura
Año de publicación: 1995
Editorial: McGraw-Hill Inc.,US

Libro en la base de datos desde 2008-02-24T22:18:05+01:00 (Madrid)
Página de detalles modificada por última vez el 2024-04-12T11:54:15+02:00 (Madrid)
ISBN/EAN: 0079122523

ISBN - escritura alterna:
0-07-912252-3, 978-0-07-912252-0
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: mcgraw hill, thomas taylor, taylor james, james kinnear
Título del libro: marketing research applied approach, hill

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