From Entrepreneur to Infopreneur : Make Money with Books, eBooks, and Information Products - libro nuevo

EAN (ISBN-13): 9780470069943
ISBN (ISBN-10): 0470069945
Año de publicación: 2007
Editorial: John Wiley & Sons
240 Páginas
Idioma: eng/Englisch

Libro en la base de datos desde 2009-07-24T10:39:41+02:00 (Madrid)
Página de detalles modificada por última vez el 2023-01-16T09:08:01+01:00 (Madrid)
ISBN/EAN: 0470069945

ISBN - escritura alterna:
0-470-06994-5, 978-0-470-06994-3
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: chandler
Título del libro: entrepreneur

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Datos del la editorial

Autor: Stephanie Chandler
Título: From Entrepreneur to Infopreneur - Make Money with Books, eBooks, and Information Products
Editorial: Wiley; John Wiley & Sons
240 Páginas
Año de publicación: 2007-01-17
Idioma: Inglés
20,99 € (DE)
Not available (reason unspecified)

EA; E107; E-Book; Nonbooks, PBS / Wirtschaft/Betriebswirtschaft; Personalmanagement, HRM; Business & Management; Personal Career Development; Personalwesen; Wirtschaft; Wirtschaft u. Management; Personalwesen; BC

Preface. CHAPTER 1. Information Product Opportunities: Fire Up ThoseRevenue Streams. Benefits of Information Products. Generating Information Product Ideas. Strategies for Promoting Information Products. Infopreneur Profile: Joan Stewart. CHAPTER 2. Celebrity Sells: Achieving Expert Status. The Anatomy of an Expert. Building an Expert Platform. Maximizing Media Exposure. Preparing for Media Appearances. Infopreneur Profile: Dottie Walters. CHAPTER 3. Author Aspirations: Effective Writing forBooks. No Time to Write? If You Don't Like to Write. Finding a Niche. Getting Started. Solicit Feedback. Infopreneur Profile: Joe Vitale. CHAPTER 4. Go Big: How to Get PublishedTraditionally. Literary Agents. Finding an Agent. Contacting Publishers Directly. Elements of a Book Proposal. Publishing Contracts. Infopreneur Profile: Romanus Wolter. CHAPTER 5. Do It Yourself: Self-PublishingDemystified. Self-Publishing Options. Steps to Self-Publishing. Infopreneur Profile: Dan Poynter. CHAPTER 6. eBooks and Special Reports: Make Money While YouSleep. Formatting and Delivery. eBook Formats and Compilers. eBook Layout. Selling eBooks on Amazon.com. Infopreneur Profile: C. Hope Clark. CHAPTER 7. Other Information Products: More Money in theBank. Teleseminars. Audio and Video Products. Seminars, Workshops, and Workbooks. Electronic Classes. Tips Booklets. Subscription Newsletters. Pricing Strategies. Order Fulfillment. Infopreneur Profile: Tom Antion. CHAPTER 8. Your Web Site: Build It and They WillCome. Domain Search and Web Site Setup. Site Design Secrets. Shopping Carts and Credit Cards. Web Site Content. Search Engine Optimization. Tips for Maximizing Online Sales. Infopreneur Profile: Alyice Edrich 118 CHAPTER 9. Online Marketing Techniques: Spanning theGlobe. Send a Newsletter or E-zine. Press Kit. Totally Terrific Tips. Online Classified Ads. Maximize Your Signature. Strategic Alliances. Online Groups. Forums and Message Boards. Host a Free Day. Start an Affiliate Program. Get Testimonials. Hold a Contest. Preannounce New Products. Infopreneur Profile: Paulette Ensign. CHAPTER 10. Offline Marketing Techniques: Pounding thePavement. Writing Effective Sales Copy. Writing Op/Ed Pieces. Public Speaking. Written Correspondence. Recognizing Holidays. Promotions, Contests, Giveaways, and Charity Events. Distributing Flyers. Making Your Business Card a Keeper. Direct Mail. Yellow Pages. Ads in Local Magazines and Newspapers. Starting a Referral Program. Getting Creative with Gift Certificates. Business Networking. Infopreneur Profile: Michelle Dunn. CHAPTER 11. Catch a Buzz: Book Marketing. Stage One: Before Your Book Is Published. Stage Two: While Your Book Is Being Published. Stage Three: After the Release Date. Infopreneur Profile: Susan Harrow. CHAPTER 12. Carpe Diem: Put Your Plans into Action. Information Product Plan Checklist. Infopreneur Profile: Shel Horowitz. Directory of Resources. Index. About the Author.