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Sex in Advertising: Perspectives on the Erotic Appeal (Lea's Communication Series) - Tom Reichert, Jacqueline Lambiase
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Tom Reichert, Jacqueline Lambiase:

Sex in Advertising: Perspectives on the Erotic Appeal (Lea's Communication Series) - encuadernado, tapa blanda

ISBN: 0805841172

[SR: 261976], Gebundene Ausgabe, [EAN: 9780805841176], Routledge Member of the Taylor and Francis Group, Routledge Member of the Taylor and Francis Group, Book, [PU: Routledge Member of t… Más…

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Sex in Advertising CL - Reichert, Tom / Lambiase, Jacqueline
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Reichert, Tom / Lambiase, Jacqueline:

Sex in Advertising CL - libro usado

ISBN: 9780805841176

"Sex in Advertising: Perspectives on the Erotic Appeal" is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it a… Más…

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Sex in Advertising : Perspectives on the Erotic Appeal
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Sex in Advertising : Perspectives on the Erotic Appeal - libro usado

ISBN: 9780805841176

"Sex in Advertising: Perspectives on the Erotic Appeal" is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect indi… Más…

used in stock. Gastos de envío:zzgl. Versandkosten., más gastos de envío
4
Sex in Advertising
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Sex in Advertising - encuadernado, tapa blanda

2002, ISBN: 0805841172

[EAN: 9780805841176], Neubuch, [PU: Taylor & Francis], YOUNG MEN SEXUAL APPEALS APPEAL ADVERTISING RESEARCH SUBLIMINAL SWEDISH BIKINI TEAM SEDUCTION BODY IMAGE CONTENT NONALCOHOL PRODUCTS… Más…

NEW BOOK. Gastos de envío:Versandkostenfrei. (EUR 0.00) moluna, Greven, Germany [73551232] [Rating: 4 (von 5)]
5
Sex in Advertising CL - Reichert, Tom / Lambiase, Jacqueline
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Reichert, Tom / Lambiase, Jacqueline:
Sex in Advertising CL - libro usado

2002, ISBN: 9780805841176

Hardcover book. 306 pages. Published by Routledge (2002) Media > Book, [PU: Lawrence Erlbaum Associates, also Routledge]

used in stock. Gastos de envío:zzgl. Versandkosten., más gastos de envío

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Detalles del libro
Sex in Advertising: Perspectives on the Erotic Appeal (Lea's Communication Series)

"Sex in Advertising: Perspectives on the Erotic Appeal" is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. <BR> The definitive source on sex in advertising, this book: <BR> *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; <BR> *includes multiple perspectives to capture the richness of sexual appeals; <BR> *brings together viewpoints from both well-known scholars and writers; <BR> *provides a wealth of ideas and research questions for those interested in the topic; and <BR> *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. <BR> The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.

Detalles del libro - Sex in Advertising: Perspectives on the Erotic Appeal (Lea's Communication Series)


EAN (ISBN-13): 9780805841176
ISBN (ISBN-10): 0805841172
Tapa dura
Año de publicación: 2002
Editorial: Routledge Member of the Taylor and Francis Group
306 Páginas
Peso: 0,617 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2007-06-12T10:52:43+02:00 (Madrid)
Página de detalles modificada por última vez el 2023-10-02T13:14:28+02:00 (Madrid)
ISBN/EAN: 0805841172

ISBN - escritura alterna:
0-8058-4117-2, 978-0-8058-4117-6
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: reichert
Título del libro: advertising


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