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Marketing Strategy - John Cadogan
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John Cadogan:

Marketing Strategy - libro nuevo

ISBN: 9781848601178

These six volumes impose an order on the burgeoning marketing strategy literature. In doing so, core thematic topics, and new and emerging areas of interest are represented, and the resul… Más…

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Marketing Strategy - Herausgeber: Cadogan, John
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Herausgeber: Cadogan, John:

Marketing Strategy - encuadernado, tapa blanda

ISBN: 9781848601178

[ED: Hardcover], [PU: SAGE PUBN], In marketing, globally, new challenges are emerging which strategic marketers must face. Researchers are driven to understand and explain the marketing s… Más…

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John Cadogan:
Marketing Strategy - libro nuevo

2009

ISBN: 9781848601178

Media-Kombination, Sonstige Produkte, [PU: SAGE Publications Ltd]

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John Cadogan:
Marketing Strategy - encuadernado, tapa blanda

2009, ISBN: 9781848601178

Hardcover, Buch, [PU: SAGE Publications Ltd]

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Marketing Strategy - John Cadogan
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John Cadogan:
Marketing Strategy - libro nuevo

ISBN: 9781848601178

NA Marketing, Sage Publications

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Detalles del libro
Marketing Strategy

In marketing, globally, new challenges are emerging which strategic marketers must face. Researchers are driven to understand and explain the marketing strategy landscape, and to develop tools and instruments that can help marketers shape, implement and control marketing strategies. This concentration on marketing strategy issues by marketing academics, and the resulting escalation in articles published, means that interested readers approaching the literature are faced with a monumental task. The sheer scale of the literature is the problem; it is too diverse, too fragmented, too vast. Marketing Strategy sets about correcting this problem. First, the volumes impose an order on the burgeoning marketing strategy literature. In doing so, core thematic topics, and new and emerging areas of interest are represented, and the resulting structure of the major work reflects the new emerging marketing strategy landscape. Second, the volumes contain articles that provide a balanced perspective on the topics covered and allow readers to see how the various aspects of marketing strategy are all interconnected. Volume 1: Marketing Strategy's Conceptual Foundations: Market Orientation, the Cornerstone of Strategic Marketing Thought Volume 2: Marketing Strategy Processes and Tools Volume 3: Marketing-Mix Strategies - Product Strategy and Promotion Strategy Volume 4: Marketing-Mix Strategies - Distribution Strategy and Pricing Strategy Volume 5: Marketing Strategy Organization, Implementation and Control Volume 6: Evolving and Emerging Issues in Marketing Strategy This reference collection presents an up-to date picture of marketing strategy, one that reflects the historical origins and evolution of marketing strategy thought, and current and emerging themes within the marketing strategy literature.

Detalles del libro - Marketing Strategy


EAN (ISBN-13): 9781848601178
ISBN (ISBN-10): 1848601174
Tapa dura
Año de publicación: 2009
Editorial: SAGE PUBN INC
2456 Páginas
Idioma: eng/Englisch

Libro en la base de datos desde 2009-07-19T18:20:36+02:00 (Madrid)
Página de detalles modificada por última vez el 2020-08-25T20:12:41+02:00 (Madrid)
ISBN/EAN: 1848601174

ISBN - escritura alterna:
1-84860-117-4, 978-1-84860-117-8
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: cadogan
Título del libro: marketing


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