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Communication Innovators or Laggards? - Diffusion of Innovations by U.S. Public Relations Practitioners Carol Savery Author
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Communication Innovators or Laggards? - Diffusion of Innovations by U.S. Public Relations Practitioners Carol Savery Author - libro nuevo

ISBN: 9783639046212

Everett M. Rogers' diffusion of innovations theory was used as a framework to study 116 chapter members of the Public Relations Society of America (PRSA) in a Midwestern U.S. state. Web-b… Más…

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Communication Innovators or Laggards? / Diffusion of Innovations by U.S. Public Relations Practitioners / Carol Savery / Taschenbuch / Englisch / VDM Verlag Dr. Müller / EAN 9783639046212 - Savery, Carol
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Communication Innovators or Laggards? / Diffusion of Innovations by U.S. Public Relations Practitioners / Carol Savery / Taschenbuch / Englisch / VDM Verlag Dr. Müller / EAN 9783639046212 - Pasta blanda

ISBN: 9783639046212

[ED: Taschenbuch], [PU: VDM Verlag Dr. Müller], Everett M. Rogers' diffusion of innovations theory was used as a framework to study 116 chapter members of the Public Relations Society of … Más…

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Communication Innovators or Laggards? - Carol Savery
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Carol Savery:
Communication Innovators or Laggards? - Pasta blanda

2008

ISBN: 3639046218

[EAN: 9783639046212], Neubuch, [PU: VDM Verlag Dr. Müller E.K. VDM Verlag Dr. Müller], This item is printed on demand - it takes 3-4 days longer - Neuware -Everett M. Rogers' diffusion of… Más…

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Communication Innovators or Laggards? - Savery, Carol
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Savery, Carol:
Communication Innovators or Laggards? - Pasta blanda

2014, ISBN: 3639046218

[EAN: 9783639046212], Neubuch, [PU: VDM Verlag Dr. Müller|VDM Verlag Dr. Müller e.K.], SOZIALWISSENSCHAFTEN ALLGEMEIN KOMMUNIKATION PUBLIC RELATIONS, Dieser Artikel ist ein Print on Deman… Más…

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Communication Innovators or Laggards? - Savery, Carol
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2014, ISBN: 9783639046212

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Detalles del libro
Communication Innovators or Laggards? - Diffusion of Innovations by U.S. Public Relations Practitioners Carol Savery Author

Everett M. Rogers\' diffusion of innovations theory was used as a framework to study 116 chapter members of the Public Relations Society of America (PRSA) in a Midwestern U.S. state. Web-based and paper-based surveys were used to collect the self-reporting data. According to Rogers (1986), \"Diffusion is the process by which an innovation is communicated through certain channels over a period of time among members of a social system\" (p. 117). Public relations practitioners are the members of the social system that were studied. Diffusion research centers on the conditions which increase or decrease the likelihood that a new idea, product, or practice will be adopted by members of a given culture. It is hoped that this thesis research will to add to the body of knowledge about diffusion of innovation in public relations by helping to identify the perceived innovation attributes, influences, obstacles and relative advantage of innovations by public relations practitioners. This could assist public relations agencies in weighing the pros and cons of future decisions and strategies for implementing innovations.

Detalles del libro - Communication Innovators or Laggards? - Diffusion of Innovations by U.S. Public Relations Practitioners Carol Savery Author


EAN (ISBN-13): 9783639046212
ISBN (ISBN-10): 3639046218
Tapa dura
Tapa blanda
Año de publicación: 2008
Editorial: VDM Verlag Dr. Mueller e.K. Core >1
100 Páginas
Peso: 0,165 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2007-07-14T21:50:25+02:00 (Madrid)
Página de detalles modificada por última vez el 2024-01-18T09:13:11+01:00 (Madrid)
ISBN/EAN: 3639046218

ISBN - escritura alterna:
3-639-04621-8, 978-3-639-04621-2
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: carol, rogers everett
Título del libro: diffusion innovation, diffusion innovations, the innovators, communication, public relations, savery


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