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Technology Acceptance of Connected Services in the Automotive Industry
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Technology Acceptance of Connected Services in the Automotive Industry - libro nuevo

ISBN: 9783834918703

Connected Services constitute a very recent development in many industries and bridge service and product offerings. In the consumer business, one of the most prominent examples is “TeleS… Más…

Nr. 978-3-8349-1870-3. Gastos de envío:Worldwide free shipping, , DE. (EUR 0.00)
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Technology Acceptance of Connected Services in the Automotive Industry - Clemens Hiraoka
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Clemens Hiraoka:

Technology Acceptance of Connected Services in the Automotive Industry - Pasta blanda

2009, ISBN: 3834918709

[EAN: 9783834918703], Neubuch, [PU: Gabler Verlag], AUTOINDUSTRIE - AUTOMOBILINDUSTRIE INDUSTRIE MARKTFORSCHUNG BUSINESS MANAGEMENT INGENIEURWISSENSCHAFT INGENIEURWISSENSCHAFTLER MAKROÖKO… Más…

NEW BOOK. Gastos de envío:Versandkostenfrei. (EUR 0.00) moluna, Greven, Germany [73551232] [Rating: 4 (von 5)]
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Technology Acceptance of Connected Services in the Automotive Industry Applied Marketing Science / Angewandte Marketingforschung - Hiraoka, Clemens
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Hiraoka, Clemens:
Technology Acceptance of Connected Services in the Automotive Industry Applied Marketing Science / Angewandte Marketingforschung - libro usado

2009

ISBN: 9783834918703

[PU: Gabler Verlag, Wiesbaden], 150 Seiten Broschiert; Das hier angebotene Buch stammt aus einer teilaufgelösten wissenschaftlichen Bibliothek und trägt die entsprechenden Kennzeichnungen… Más…

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Technology Acceptance of Connected Services in the Automotive Industry Applied Marketing Science / Angewandte Marketingforschung - Hiraoka, Clemens
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Hiraoka, Clemens:
Technology Acceptance of Connected Services in the Automotive Industry Applied Marketing Science / Angewandte Marketingforschung - Pasta blanda

2009, ISBN: 3834918709

[EAN: 9783834918703], Gebraucht, sehr guter Zustand, [PU: Gabler Verlag, Wiesbaden], 150 Seiten Das hier angebotene Buch stammt aus einer teilaufgelösten wissenschaftlichen Bibliothek und… Más…

NOT NEW BOOK. Gastos de envío: EUR 2.90 books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Koblenz, Germany [1048006] [Rating: 5 (von 5)]
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Hiraoka, Clemens; Hiraoka, Clemens:
Technology Acceptance Of Connected Services In The Automotive Industry: Thesis, Tu M, 2009 - Pasta blanda

2009, ISBN: 9783834918703

Gabler, 2009. Paperback. New. 2009 edition. 169 pages. 8.20x5.80x0.39 inches., Gabler, 2009, 6

Gastos de envío: EUR 11.83 Revaluation Books
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Detalles del libro
Technology Acceptance of Connected Services in the Automotive Industry
Autor:
Título:
ISBN:

3834918709


:Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance, and usage to the renewal of the service contract and uncovers the drivers in each of these stages. His evaluation gives a series of new implications for management and research.

Detalles del libro - Technology Acceptance of Connected Services in the Automotive Industry


EAN (ISBN-13): 9783834918703
ISBN (ISBN-10): 3834918709
Tapa dura
Tapa blanda
Año de publicación: 2009
Editorial: Gabler, Betriebswirt.-Vlg
150 Páginas
Peso: 0,234 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2007-06-12T07:41:55+02:00 (Madrid)
Página de detalles modificada por última vez el 2024-03-10T00:32:07+01:00 (Madrid)
ISBN/EAN: 3834918709

ISBN - escritura alterna:
3-8349-1870-9, 978-3-8349-1870-3
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: hiraoka, clemens
Título del libro: automotive industries, connected, automotive for you, services marketing, acceptance

Datos del la editorial

Autor: Clemens Hiraoka
Título: Applied Marketing Science / Angewandte Marketingforschung; Technology Acceptance of Connected Services in the Automotive Industry
Editorial: Gabler Verlag; Betriebswirtschaftlicher Verlag Gabler
151 Páginas
Año de publicación: 2009-07-28
Wiesbaden; DE
Idioma: Inglés
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
Available
XIX, 151 p.

BC; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Management; Automobilbranche; Automotive Industry; Dienstleistung; Innovation; Technologieakzeptanz; Telematik; Marketing; Business and Management; Betriebswirtschaft und Management; EA

Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance, and usage to the renewal of the service contract and uncovers the drivers in each of these stages. His evaluation gives a series of new implications for management and research.

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