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Kids as Customers : A Handbook of Marketing to Children by James U. McNeal - James U. McNeal
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James U. McNeal:

Kids as Customers : A Handbook of Marketing to Children by James U. McNeal - libro usado

ISBN: 9780669276275

At the age of four or five, many children begin to make purchases on their own. By the time they are ten, they make more than 250 purchase visits to stores each year. Marketing to childre… Más…

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Kids as Customers : A Handbook of Marketing to Children - McNeal, James U.
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McNeal, James U.:

Kids as Customers : A Handbook of Marketing to Children - libro usado

ISBN: 9780669276275

At the age of four or five, many children begin to make purchases on their own. By the time they are ten, they make more than 250 purchase visits to stores each year. Marketing to childre… Más…

used in stock. Gastos de envío:zzgl. Versandkosten., más gastos de envío
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Kids as Customers: A Handbook of Marketing to Children - McNeal, James U.
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McNeal, James U.:
Kids as Customers: A Handbook of Marketing to Children - encuadernado, tapa blanda

1992

ISBN: 9780669276275

Lexington Books, Hardcover, Auflage: First Edition, 272 Seiten, Publiziert: 1992-07-01T00:00:01Z, Produktgruppe: Book, 0.53 kg, Verkaufsrang: 5132514, Management & Leadership, Business & … Más…

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McNeal, James U:
Kids as Customers: A Handbook of Marketing to Children - encuadernado, tapa blanda

1992, ISBN: 9780669276275

Lexington Books, 1992-07-01. Hardcover. Very Good. Prompt shipment, with tracking. we ship in CLEAN SECURE NEW boxes Very good copy with clean pages and dust jacket., Lexington Boo… Más…

Gastos de envío: EUR 92.03 Robinson Street Books, IOBA
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McNeal, James U.:
Kids as Customers: A Handbook of Marketing to Children - encuadernado, tapa blanda

1992, ISBN: 0669276278

[EAN: 9780669276275], [PU: Lexington Books], Ships out same day or next., Books

Gastos de envío: EUR 32.07 Michael Lyons, HAGERSTOWN, MD, U.S.A. [72369191] [Rating: 5 (von 5)]

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Detalles del libro
Kids as Customers: A Handbook of Marketing to Children

At the age of four or five, many children begin to make purchases on their own. By the time they are ten, they make more than 250 purchase visits to stores each year. Marketing to children has come a long way since the days when "secret decoder rings" were sold on cereal boxes. Children today have their own television and radio networks, magazines, newspapers, product clubs, banks, bookstores, and clothing shops. Changes in the American family have also served to force children into the marketplace sooner. Working parents rely on their children to do more household chores, including shopping. Smart manufacturers and retailers recognize the children's market as a potential gold mine, and the expert they turn to for advice is internationally recognized authority James U. McNeal. McNeal's Kids as Customers is the indispensable marketing handbook for companies marketing to four-to-twelve year-olds--a market McNeal describes as having the greatest sales potential of any age or demographic group. McNeal classifies the children's market into three distinct categories: primary, influence, and future. As a primary market, children in the United States have over $9 billion to spend. McNeal explains how they get their money, where they shop, what they buy, and what persuades them to select one product over another. As an influence market, children direct at least $130 billion of adults' spending. McNeal offers for the first time a measure of kids' influence on their parents' purchases of 62 household items, from ice cream to home computers. As future consumers, children will control even more purchasing dollars. McNeal shows businesses how to cultivate today's children into loyal long-termcustomers. What's more, McNeal urges businesses not to overlook the potential of the vast overseas market. Many foreign children, especially in countries like Great Britain, Japan, and Taiwan, have the same purchasing power as Americans, but they often have fewer products to choos

Detalles del libro - Kids as Customers: A Handbook of Marketing to Children


EAN (ISBN-13): 9780669276275
ISBN (ISBN-10): 0669276278
Tapa dura
Año de publicación: 1992
Editorial: Lexington Books
258 Páginas
Peso: 0,535 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2007-05-21T14:09:01+02:00 (Madrid)
Página de detalles modificada por última vez el 2024-02-17T21:45:21+01:00 (Madrid)
ISBN/EAN: 9780669276275

ISBN - escritura alterna:
0-669-27627-8, 978-0-669-27627-5
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: mcneal, james force
Título del libro: marketing kids, handbook marketing, what customers want


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