Integrated Branding: Becoming Brand-Driven Through Company-Wide Action - Pasta blanda
2014, ISBN: 9780749445256
Pasta dura
PHI Learning. 3rd edition. Softcover. New. This compact text presents the fundamental principles of accounting and finance using Excel® as a tool for preparing and analyzing … Más…
PHI Learning. 3rd edition. Softcover. New. This compact text presents the fundamental principles of accounting and finance using Excel® as a tool for preparing and analyzing Balance Sheets and Profit & Loss Statements. The book also helps in learning the basics of Excel® and different functions it provides to format financial statements. The Third Edition of this book emphasises on accounting ratios that have been explained in detail by using the Balance Sheet of Ingersoll Rand India Ltd. for the year ending March 2014. The author uses the Balance Sheet of Ingersoll Rand India Ltd. to help students relate accounting principles to real-life situations. The topics analyzed include day-to-day problems that managers encounter such as forecasting balance sheets, investments in stock markets, management of receivables and inventory, EMIs, cost of discounting schemes, and designing finance schemes to promote a new product. The book is accompanied by a CD-ROM which includes 92nd Annual Report of Ingersoll Rand India Ltd. and the exhibits given in Chapters 4 to 6. This updated edition will be useful primarily to postgraduate students pursuing courses in management and commerce disciplines. It will also be of immense help to the professionals indulged in model-building and developing a decision support system on Excel® worksheets. The book is recommended by AICTE for PGDM course. Contents: Preface ⢠Acknowledgements 1. Basic Facts 2. Basics of Accounting 3. Basic Tools of Balance Sheet Analysis 4. Use of Excel in Analyzing the Balance Sheet 5. Basics of Finance 6. Analyzing Balance Sheet of Ingersoll Rand India Ltd. with Excel Spreadsheet 7. Managersâ Biggest Concerns Test Banks Appendices I: Compounded Value of Rupee 1 II: Compounded Value of Annuity of Rupee 1 (Assuming Rupee to be Invested at the End of the Year) III: Compounded Value of Annuity of Rupee 1 (Assuming Rupee to be Invested at the Beginning of the Year) IV: Present Value of Rupee 1 V: Present Value of Annuity of Rupee 1 VI: Continuous Compounding of Rupee 1 and Continuous Discounting of Rupee 1 Glossary ⢠Index Printed Pages: 248., PHI Learning, Tata McGraw-Hill Education Pvt. Ltd., 2009. First edition. Softcover. New. A new style of leader is emerging from the world?s most successful organizations. These dynamic men and women are driven by possibilities and absolutely committed to mutual values. Excited, creative, and alert, they are the new change makers. Imagine: an army of these outstanding leaders running your organization. The Organizational Champion is a priceless tool for enacting positive change through the use of an innovative new leadership model. Mike Thompson created the Organizational Champion philosophy to help such clients as Wal-Mart, P&G, Dillard?s, Tyson, VF Corporation, and J.B. Hunt enact positive change in their respective industries. Thompson now puts his proven leadership method to paper for the first time. The Organizational Champion will help you develop the personal foundations of solid, innovative leadership?from cognizance and self-awareness to trustworthiness and the ability to inspire. Grounding your leadership in these firm principles will fully prepare you to face the unprecedented challenges of today?s business landscape. As an organizational champion, you will: * Build global brand trust * Establish an industry edge * Execute transformational change * Inspire high-performance teams * Drive organizational growth and value The result of hundreds of interviews with CEOs and executives, thousands of surveys, and untold hours of painstaking research, Thompson?s leadership method will steer your organization well into the twenty-first century, where profits and growth await. Table of contents Introduction PART I: THE PREMISE FOR THE ORGANIZATIONAL CHAMPION Chapter 1: There are Holes in Leadership Chapter 2: You Need a Champion to Win Championships PART II: BECOMING AN ORGANIZATIONAL CHAMPION Chapter 3: Discover Yourself Chapter 4: Be an Energizer of the Culture Chapter 5: Build Genuine & Mutually Beneficial relationships Chapter 6: Create Organizational Agility Chapter 7: Imagine Possibilities & Bust Traditional Boundaries Chapter 8: What You Can Do to Become One PART III: THE PROMISE OF THE ORGANIZATIONAL CHAMPION Chapter 9: Unleashing the Organizational Champion Chapter 10: What They Can Do for Your Company Printed Pages: 256., Tata McGraw-Hill Education Pvt. Ltd., 2009, Fireside, 1998. Book. Near-Fine. Trade Paperback. 8vo - over 7¾" - 9¾" tall. Near-fine condition. NO remainder marks or clippings. Covers are clean and bright, show light wear (NO tears). Tight spine, clean pages. 300 pages. Illustrated. NO writing, marks or tears inside book. Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal: How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit Practical advice on everything -- from hiring employees to choosing suppliers Nuts-and-bolts information on values-led finance, retailing, and human resources Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.., Fireside, 1998, Wiley, 2013. Hardcover. Near Fine/Near Fine. In excellent condition. Pages are intact and not marred by notes or highlig hting. The spine remains undamaged. The must-read guide to driving innovation by building a product that people actually want, The Lean Entrepreneur presents a lexicon of concepts and a map universally applicable as well as illustrative examples of innovative a pproaches to industry-specific disruption ranging from technology startups to consumer packaged goods to music and artist development to investment an d finance to non-profits and social entrepreneurs. A Lean Entrepreneur has already bought into Lean Startup, Customer Developm ent, Design Thinking and other iterative, customer-centric methods of produ ct development. The lean entrepreneur wants to know how to apply these to t heir business. In other words: how to get started tomorrow. Lean entrepreneurs also include "intrapreneurs" in the Fortune 500. How do they engage these valuable methods for tackling product development as well as sales and marketing in uncertainty in spheres outside of technology-dri ven endeavors? The goal of The Lean Entrepreneur is to make Lean Startup and Customer Deve lopment principles immediately actionable no matter what your industry, siz e, or stage. Designed to reduce waste by testing the market for a product early and ofte n, the concept of the lean startup has been embraced around the world, and successful entrepreneurs and authors Brant Cooper and Patrick Vlaskovits jo in the conversation with their own personal experiences. Providing a step-by-step approach to best practices, and giving readers a business model analysis guide, the book is rich in cases studi., Wiley, 2013, BCS, The Chartered Institute for IT/Viva Books, 2009. 2nd edition. Softcover. New. Technology continues to change the way we do business, with more companies relying on electronic tools to perform an increasing array of functions. IT professionals play a crucial role in this new commercial landscape, and their skills are pivotal to success of many organizations. Electronic Business explores the principles and practices associated with e-business and e-commerce, helping you to exploit electronic opportunities to their full potential Key areas covered include: · Business Process Re-Engineering (BPR) · Outsourcing · Software · E-Tailing · Improving B2B efficiencies · Business-to-Government trading · Enterprise Resource Planning (ERP) Contents: About the author ⢠Acknowledgments ⢠Abbreviations ⢠Preface ⢠Introduction: Scope and assumptions ⢠Bubble and reality ⢠E-business recovers ⢠The importance of opinion ⢠A learning process ⢠B2C, B2B, B2G ⢠Business process re-engineering ⢠Abandoning preconceptions ⢠Ambiguity, secrecy and unpredictability ⢠User-centred versus supplier-driven ⢠The need for soft skills ⢠A professional basis ⢠E-business is business ⢠IT and the structure of the economy: The move to outsourcing ⢠Disaggregation ⢠What to produce how? ⢠Supply and demand ⢠An invisible hand ⢠Positives and negatives of business ⢠Coaseâs theory of the firm ⢠Transaction costs ⢠Coase and IT ⢠Startups become buy-ups ⢠The virtual organization ⢠Control versus trust ⢠Firms as tools ⢠E-commerce strategies: A case study ⢠Amazon is founded ⢠Amazonâs initial business model ⢠The online book-buying experience ⢠Getting physical ⢠Get Big Fast ⢠Technology lock-in ⢠Do lock-ins exist? ⢠First versus best ⢠Elusive profits ⢠Different performance measures ⢠Diversification ⢠Different kinds of retailing ⢠Experience goods ⢠Tight margins ⢠Alliances ⢠Intermediation and disintermediation ⢠Confusion of terms ⢠Increasing liquidity ⢠Clicks and mortar versus pure play ⢠The technology provider role ⢠Conclusion ⢠E-business and the institutions of society: Institutional barriers ⢠Wealth, poverty and social institutions ⢠Digital signatures ⢠Public key infrastructure ⢠Fulfilment ⢠Gaps in the law ⢠The law of contract ⢠Trademarks and search engine rankings ⢠Intellectual property ⢠The patent system breaking down ⢠Responsibility for public comment ⢠The problem of trust ⢠Fraud ⢠Law, IT, and philosophy of mind ⢠Erosion of privacy ⢠The public awakes ⢠Consumer ratings ⢠Site certification services ⢠Winning hearts and minds ⢠Jurisdiction, regulation, taxation: E-commerce across frontiers ⢠The E-Commerce Directive ⢠A Framework for Global Electronic Commerce ⢠Increased e-business regulation ⢠Security standards ⢠Disability discrimination ⢠Conflicting ideals ⢠The Nazi memorabilia case ⢠Preserving national cultures ⢠The Hague Convention ⢠Compliance becomes an IT issue ⢠Costs of compliance ⢠Authority haggles with business ⢠Taxation ⢠Tax neutrality ⢠A tax-free zone? ⢠Does IT matter?: An axiom questioned ⢠Elusive productivity gains ⢠Installation period and deployment period ⢠Productivity is not the same as profitability ⢠The hunt for competitive advantage ⢠Computing power does not equal strategic significance ⢠IT needs to become ordinary ⢠Contrary opinions ⢠Software as a service ⢠SaaS and smaller companies ⢠The importance of small firms ⢠How far will SaaS spread? ⢠Shifting to an intangible economy: Intangible goods and assets ⢠Capital assets versus products ⢠Injuring the invisible hand ⢠Intangibles are economically odd ⢠New ideas about economic growth ⢠Economy of abundance ⢠Reweighting the value chain ⢠Massively multi-player online games ⢠How MMOs work ⢠Growing populations ⢠MMOs as business locations ⢠Real economies in virtual worlds ⢠Virtual marketing ⢠Turning customers into co-designers ⢠Economics as an experimental science ⢠A Printed Pages: 268., BCS, The Chartered Institute for IT/Viva Books, 2009, Kogan Page Limited/Viva Books, 2005. First edition. Softcover. New. a For deeper, more loyal customer relationships and enhanced profit margins, companies must actually âliveâ the brands they sell. This approach is called âintegrated brandingâ and itâs not just a communications strategy. A company must demonstrate to itself and its customers that its external brand image is a reflection of the company itself. The brand and the company are inseparable, and this realization must pervade the entire organization, from new product development to human resource management. Integrated branding is a way of operating, an overall way of doing business, and a way to make certain a companyâs products are based on the right answers to two mutually reinforcing questions: âWhat do customers value?â and âWhat does the company do best in relation to what customers want?â. The tools to accomplish these goals are called âdriversâ. In this updated edition of their acclaimed guide, LePla and Parker show clearly and comprehensively how drivers work and how to apply them. Also included are discussions of how to determine brand structure, how an integrated brand applies to marketing communications and how integrated brands can help companies when they go public. Contents: Your companyâs most powerful weapon: The brand within ⢠The integrated brand model: The basis for strong customer relationships ⢠How integrated branding differs from the alternatives ⢠A blueprint for creating organization drivers ⢠The role of the brand principle ⢠Other core brand drivers: Personalities and associations ⢠How to reveal your brand: Seven steps to integrated branding ⢠Developing a practical brand structure ⢠Using integrated branding to expand market share ⢠The WRQ story: The steps to a successful integrated brand ⢠How to get and keep all divisions, departments and employees on the same path ⢠How to conduct brand planning and benchmarking ⢠How to create brand-driven marketing ⢠Using marketing communications to drive brand ⢠The digital age: A brandâs best friend - or worst enemy? ⢠Using brand to clear the path to an IPO and beyond ⢠Integrated branding for technology companies ⢠Comparing well-known brand models to integrated branding ⢠Appendix: Conducting organization and brand driver interviews Printed Pages: 300., Kogan Page Limited/Viva Books, 2005<
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Integrated Branding: Becoming Brand-Driven Through Company-Wide Action - Pasta blanda
2010, ISBN: 9780749445256
Tata McGraw-Hill Education Pvt. Ltd., 2010. First edition. Softcover. New. What Does the Digital You Look Like? What you read ? Where you shop ? How you communicate with coworker… Más…
Tata McGraw-Hill Education Pvt. Ltd., 2010. First edition. Softcover. New. What Does the Digital You Look Like? What you read ? Where you shop ? How you communicate with coworkers, friends, and strangers ? Whom you interact with on social networking sites . . . these are just a few of the things that make up the Digital You. "The Digital You is a complex mosaic of habit, subconscious acts of both omission and commission, and premeditated presentations. It is how our peers and friends, bosses and family actually experience us, as ever more of our lives in the real world takes place in the digital one. The purpose of this book and the associated software . . . is to help you begin to experience your Digital You in the same way that everyone around you does." -- From e-Habits, by Elizabeth Charnock For the millions of people like us whose lives are increasingly lived online, E-Habits is the first-ever digital image makeover guide that empowers you to present yourself in the best possible light with every electronic action--whether on the Internet or within your own organization. Elizabeth Charnock, a pioneer in the field of digital evidence analytics, reveals what everyday activities?looking for a job, applying for a loan, searching for romance, e-mailing coworkers?tell others about us. By showing what you can do to assess and control the information about you that`s "out there," Charnock outlines the steps you can take right now to ensure that the Digital You--the image of yourself that you present online--is the best representation of your values, your work, yourself. Learn the e-habits of highly effective people, such as: * How to protect yourself at work?the e-habits that can make you more productive and keep your career on track * The most dangerous Digital You character traits to avoid?and the best e-habits to adopt * What successful people can teach us about using the Digital You to improve the Real You The first resource of its kind, E-Habits provides the knowledge and tools, including exclusive Digital Mirror Software, that you can start using right now to accurately and candidly evaluate what your online behaviors reveal about you?and the steps you can take to maintain and improve your "digital identity integrity." Far more than a handbook about online smarts, E-Habits is the essential guide to personal brand management in the digital age. Printed Pages: 0., Tata McGraw-Hill Education Pvt. Ltd., 2010, Kogan Page Limited/Viva Books, 2005. First edition. Softcover. New. a For deeper, more loyal customer relationships and enhanced profit margins, companies must actually âliveâ the brands they sell. This approach is called âintegrated brandingâ and itâs not just a communications strategy. A company must demonstrate to itself and its customers that its external brand image is a reflection of the company itself. The brand and the company are inseparable, and this realization must pervade the entire organization, from new product development to human resource management. Integrated branding is a way of operating, an overall way of doing business, and a way to make certain a companyâs products are based on the right answers to two mutually reinforcing questions: âWhat do customers value?â and âWhat does the company do best in relation to what customers want?â. The tools to accomplish these goals are called âdriversâ. In this updated edition of their acclaimed guide, LePla and Parker show clearly and comprehensively how drivers work and how to apply them. Also included are discussions of how to determine brand structure, how an integrated brand applies to marketing communications and how integrated brands can help companies when they go public. Contents: Your companyâs most powerful weapon: The brand within ⢠The integrated brand model: The basis for strong customer relationships ⢠How integrated branding differs from the alternatives ⢠A blueprint for creating organization drivers ⢠The role of the brand principle ⢠Other core brand drivers: Personalities and associations ⢠How to reveal your brand: Seven steps to integrated branding ⢠Developing a practical brand structure ⢠Using integrated branding to expand market share ⢠The WRQ story: The steps to a successful integrated brand ⢠How to get and keep all divisions, departments and employees on the same path ⢠How to conduct brand planning and benchmarking ⢠How to create brand-driven marketing ⢠Using marketing communications to drive brand ⢠The digital age: A brandâs best friend - or worst enemy? ⢠Using brand to clear the path to an IPO and beyond ⢠Integrated branding for technology companies ⢠Comparing well-known brand models to integrated branding ⢠Appendix: Conducting organization and brand driver interviews Printed Pages: 300., Kogan Page Limited/Viva Books, 2005<
ind, ind | Biblio.co.uk |
Integrated Branding: Becoming Brand-Driven Through Company-Wide Action - Pasta blanda
2005, ISBN: 9780749445256
Kogan Page Limited/Viva Books, 2005. First edition. Softcover. New. a For deeper, more loyal customer relationships and enhanced profit margins, companies must actually â… Más…
Kogan Page Limited/Viva Books, 2005. First edition. Softcover. New. a For deeper, more loyal customer relationships and enhanced profit margins, companies must actually âliveâ the brands they sell. This approach is called âintegrated brandingâ and itâs not just a communications strategy. A company must demonstrate to itself and its customers that its external brand image is a reflection of the company itself. The brand and the company are inseparable, and this realization must pervade the entire organization, from new product development to human resource management. Integrated branding is a way of operating, an overall way of doing business, and a way to make certain a companyâs products are based on the right answers to two mutually reinforcing questions: âWhat do customers value?â and âWhat does the company do best in relation to what customers want?â. The tools to accomplish these goals are called âdriversâ. In this updated edition of their acclaimed guide, LePla and Parker show clearly and comprehensively how drivers work and how to apply them. Also included are discussions of how to determine brand structure, how an integrated brand applies to marketing communications and how integrated brands can help companies when they go public. Contents: Your companyâs most powerful weapon: The brand within ⢠The integrated brand model: The basis for strong customer relationships ⢠How integrated branding differs from the alternatives ⢠A blueprint for creating organization drivers ⢠The role of the brand principle ⢠Other core brand drivers: Personalities and associations ⢠How to reveal your brand: Seven steps to integrated branding ⢠Developing a practical brand structure ⢠Using integrated branding to expand market share ⢠The WRQ story: The steps to a successful integrated brand ⢠How to get and keep all divisions, departments and employees on the same path ⢠How to conduct brand planning and benchmarking ⢠How to create brand-driven marketing ⢠Using marketing communications to drive brand ⢠The digital age: A brandâs best friend - or worst enemy? ⢠Using brand to clear the path to an IPO and beyond ⢠Integrated branding for technology companies ⢠Comparing well-known brand models to integrated branding ⢠Appendix: Conducting organization and brand driver interviews Printed Pages: 300., Kogan Page Limited/Viva Books, 2005, 6<
Biblio.co.uk |
Integrated Branding: Becoming Brand-Driven Through Company-Wide Action - Pasta blanda
2005, ISBN: 9780749445256
Kogan Page Limited/Viva Books, 2005. First edition. Softcover. New. a For deeper, more loyal customer relationships and enhanced profit margins, companies must actually â… Más…
Kogan Page Limited/Viva Books, 2005. First edition. Softcover. New. a For deeper, more loyal customer relationships and enhanced profit margins, companies must actually âliveâ the brands they sell. This approach is called âintegrated brandingâ and itâs not just a communications strategy. A company must demonstrate to itself and its customers that its external brand image is a reflection of the company itself. The brand and the company are inseparable, and this realization must pervade the entire organization, from new product development to human resource management. Integrated branding is a way of operating, an overall way of doing business, and a way to make certain a companyâs products are based on the right answers to two mutually reinforcing questions: âWhat do customers value?â and âWhat does the company do best in relation to what customers want?â. The tools to accomplish these goals are called âdriversâ. In this updated edition of their acclaimed guide, LePla and Parker show clearly and comprehensively how drivers work and how to apply them. Also included are discussions of how to determine brand structure, how an integrated brand applies to marketing communications and how integrated brands can help companies when they go public. Contents: Your companyâs most powerful weapon: The brand within ⢠The integrated brand model: The basis for strong customer relationships ⢠How integrated branding differs from the alternatives ⢠A blueprint for creating organization drivers ⢠The role of the brand principle ⢠Other core brand drivers: Personalities and associations ⢠How to reveal your brand: Seven steps to integrated branding ⢠Developing a practical brand structure ⢠Using integrated branding to expand market share ⢠The WRQ story: The steps to a successful integrated brand ⢠How to get and keep all divisions, departments and employees on the same path ⢠How to conduct brand planning and benchmarking ⢠How to create brand-driven marketing ⢠Using marketing communications to drive brand ⢠The digital age: A brandâs best friend - or worst enemy? ⢠Using brand to clear the path to an IPO and beyond ⢠Integrated branding for technology companies ⢠Comparing well-known brand models to integrated branding ⢠Appendix: Conducting organization and brand driver interviews Printed Pages: 300., Kogan Page Limited/Viva Books, 2005, 6<
Biblio.co.uk |
Integrated Branding: Becoming Brand-Driven Through Company-Wide Action - Primera edición
2005, ISBN: 0749445254
Pasta blanda
[EAN: 9780749445256], Neubuch, [PU: Kogan Page Limited/Viva Books], INTEGRATED BRANDING: BECOMING BRAND-DRIVEN THROUGH COMPANY-WIDE ACTIONF JOSEPH LEPLA,LYNN M PARKER9780749445256, a For … Más…
[EAN: 9780749445256], Neubuch, [PU: Kogan Page Limited/Viva Books], INTEGRATED BRANDING: BECOMING BRAND-DRIVEN THROUGH COMPANY-WIDE ACTIONF JOSEPH LEPLA,LYNN M PARKER9780749445256, a For deeper, more loyal customer relationships and enhanced profit margins, companies must actually ‘live’ the brands they sell. This approach is called ‘integrated branding’ and it’s not just a communications strategy. A company must demonstrate to itself and its customers that its external brand image is a reflection of the company itself. The brand and the company are inseparable, and this realization must pervade the entire organization, from new product development to human resource management. Integrated branding is a way of operating, an overall way of doing business, and a way to make certain a company’s products are based on the right answers to two mutually reinforcing questions: ‘What do customers value?’ and ‘What does the company do best in relation to what customers want?’. The tools to accomplish these goals are called ‘drivers’. In this updated edition of their acclaimed guide, LePla and Parker show clearly and comprehensively how drivers work and how to apply them. Also included are discussions of how to determine brand structure, how an integrated brand applies to marketing communications and how integrated brands can help companies when they go public. Contents: Your company’s most powerful weapon: The brand within • The integrated brand model: The basis for strong customer relationships • How integrated branding differs from the alternatives • A blueprint for creating organization drivers • The role of the brand principle • Other core brand drivers: Personalities and associations • How to reveal your brand: Seven steps to integrated branding • Developing a practical brand structure • Using integrated branding to expand market share • The WRQ story: The steps to a successful integrated brand • How to get and keep all divisions, departments and employees on the same path • How to conduct brand planning and benchmarking • How to create brand-driven marketing • Using marketing communications to drive brand • The digital age: A brand’s best friend - or worst enemy? • Using brand to clear the path to an IPO and beyond • Integrated branding for technology companies • Comparing well-known brand models to integrated branding • Appendix: Conducting organization and brand driver interviews Printed Pages: 300.<
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Integrated Branding: Becoming Brand-Driven Through Company-Wide Action - Pasta blanda
2014, ISBN: 9780749445256
Pasta dura
PHI Learning. 3rd edition. Softcover. New. This compact text presents the fundamental principles of accounting and finance using Excel® as a tool for preparing and analyzing … Más…
PHI Learning. 3rd edition. Softcover. New. This compact text presents the fundamental principles of accounting and finance using Excel® as a tool for preparing and analyzing Balance Sheets and Profit & Loss Statements. The book also helps in learning the basics of Excel® and different functions it provides to format financial statements. The Third Edition of this book emphasises on accounting ratios that have been explained in detail by using the Balance Sheet of Ingersoll Rand India Ltd. for the year ending March 2014. The author uses the Balance Sheet of Ingersoll Rand India Ltd. to help students relate accounting principles to real-life situations. The topics analyzed include day-to-day problems that managers encounter such as forecasting balance sheets, investments in stock markets, management of receivables and inventory, EMIs, cost of discounting schemes, and designing finance schemes to promote a new product. The book is accompanied by a CD-ROM which includes 92nd Annual Report of Ingersoll Rand India Ltd. and the exhibits given in Chapters 4 to 6. This updated edition will be useful primarily to postgraduate students pursuing courses in management and commerce disciplines. It will also be of immense help to the professionals indulged in model-building and developing a decision support system on Excel® worksheets. The book is recommended by AICTE for PGDM course. Contents: Preface ⢠Acknowledgements 1. Basic Facts 2. Basics of Accounting 3. Basic Tools of Balance Sheet Analysis 4. Use of Excel in Analyzing the Balance Sheet 5. Basics of Finance 6. Analyzing Balance Sheet of Ingersoll Rand India Ltd. with Excel Spreadsheet 7. Managersâ Biggest Concerns Test Banks Appendices I: Compounded Value of Rupee 1 II: Compounded Value of Annuity of Rupee 1 (Assuming Rupee to be Invested at the End of the Year) III: Compounded Value of Annuity of Rupee 1 (Assuming Rupee to be Invested at the Beginning of the Year) IV: Present Value of Rupee 1 V: Present Value of Annuity of Rupee 1 VI: Continuous Compounding of Rupee 1 and Continuous Discounting of Rupee 1 Glossary ⢠Index Printed Pages: 248., PHI Learning, Tata McGraw-Hill Education Pvt. Ltd., 2009. First edition. Softcover. New. A new style of leader is emerging from the world?s most successful organizations. These dynamic men and women are driven by possibilities and absolutely committed to mutual values. Excited, creative, and alert, they are the new change makers. Imagine: an army of these outstanding leaders running your organization. The Organizational Champion is a priceless tool for enacting positive change through the use of an innovative new leadership model. Mike Thompson created the Organizational Champion philosophy to help such clients as Wal-Mart, P&G, Dillard?s, Tyson, VF Corporation, and J.B. Hunt enact positive change in their respective industries. Thompson now puts his proven leadership method to paper for the first time. The Organizational Champion will help you develop the personal foundations of solid, innovative leadership?from cognizance and self-awareness to trustworthiness and the ability to inspire. Grounding your leadership in these firm principles will fully prepare you to face the unprecedented challenges of today?s business landscape. As an organizational champion, you will: * Build global brand trust * Establish an industry edge * Execute transformational change * Inspire high-performance teams * Drive organizational growth and value The result of hundreds of interviews with CEOs and executives, thousands of surveys, and untold hours of painstaking research, Thompson?s leadership method will steer your organization well into the twenty-first century, where profits and growth await. Table of contents Introduction PART I: THE PREMISE FOR THE ORGANIZATIONAL CHAMPION Chapter 1: There are Holes in Leadership Chapter 2: You Need a Champion to Win Championships PART II: BECOMING AN ORGANIZATIONAL CHAMPION Chapter 3: Discover Yourself Chapter 4: Be an Energizer of the Culture Chapter 5: Build Genuine & Mutually Beneficial relationships Chapter 6: Create Organizational Agility Chapter 7: Imagine Possibilities & Bust Traditional Boundaries Chapter 8: What You Can Do to Become One PART III: THE PROMISE OF THE ORGANIZATIONAL CHAMPION Chapter 9: Unleashing the Organizational Champion Chapter 10: What They Can Do for Your Company Printed Pages: 256., Tata McGraw-Hill Education Pvt. Ltd., 2009, Fireside, 1998. Book. Near-Fine. Trade Paperback. 8vo - over 7¾" - 9¾" tall. Near-fine condition. NO remainder marks or clippings. Covers are clean and bright, show light wear (NO tears). Tight spine, clean pages. 300 pages. Illustrated. NO writing, marks or tears inside book. Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal: How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit Practical advice on everything -- from hiring employees to choosing suppliers Nuts-and-bolts information on values-led finance, retailing, and human resources Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.., Fireside, 1998, Wiley, 2013. Hardcover. Near Fine/Near Fine. In excellent condition. Pages are intact and not marred by notes or highlig hting. The spine remains undamaged. The must-read guide to driving innovation by building a product that people actually want, The Lean Entrepreneur presents a lexicon of concepts and a map universally applicable as well as illustrative examples of innovative a pproaches to industry-specific disruption ranging from technology startups to consumer packaged goods to music and artist development to investment an d finance to non-profits and social entrepreneurs. A Lean Entrepreneur has already bought into Lean Startup, Customer Developm ent, Design Thinking and other iterative, customer-centric methods of produ ct development. The lean entrepreneur wants to know how to apply these to t heir business. In other words: how to get started tomorrow. Lean entrepreneurs also include "intrapreneurs" in the Fortune 500. How do they engage these valuable methods for tackling product development as well as sales and marketing in uncertainty in spheres outside of technology-dri ven endeavors? The goal of The Lean Entrepreneur is to make Lean Startup and Customer Deve lopment principles immediately actionable no matter what your industry, siz e, or stage. Designed to reduce waste by testing the market for a product early and ofte n, the concept of the lean startup has been embraced around the world, and successful entrepreneurs and authors Brant Cooper and Patrick Vlaskovits jo in the conversation with their own personal experiences. Providing a step-by-step approach to best practices, and giving readers a business model analysis guide, the book is rich in cases studi., Wiley, 2013, BCS, The Chartered Institute for IT/Viva Books, 2009. 2nd edition. Softcover. New. Technology continues to change the way we do business, with more companies relying on electronic tools to perform an increasing array of functions. IT professionals play a crucial role in this new commercial landscape, and their skills are pivotal to success of many organizations. Electronic Business explores the principles and practices associated with e-business and e-commerce, helping you to exploit electronic opportunities to their full potential Key areas covered include: · Business Process Re-Engineering (BPR) · Outsourcing · Software · E-Tailing · Improving B2B efficiencies · Business-to-Government trading · Enterprise Resource Planning (ERP) Contents: About the author ⢠Acknowledgments ⢠Abbreviations ⢠Preface ⢠Introduction: Scope and assumptions ⢠Bubble and reality ⢠E-business recovers ⢠The importance of opinion ⢠A learning process ⢠B2C, B2B, B2G ⢠Business process re-engineering ⢠Abandoning preconceptions ⢠Ambiguity, secrecy and unpredictability ⢠User-centred versus supplier-driven ⢠The need for soft skills ⢠A professional basis ⢠E-business is business ⢠IT and the structure of the economy: The move to outsourcing ⢠Disaggregation ⢠What to produce how? ⢠Supply and demand ⢠An invisible hand ⢠Positives and negatives of business ⢠Coaseâs theory of the firm ⢠Transaction costs ⢠Coase and IT ⢠Startups become buy-ups ⢠The virtual organization ⢠Control versus trust ⢠Firms as tools ⢠E-commerce strategies: A case study ⢠Amazon is founded ⢠Amazonâs initial business model ⢠The online book-buying experience ⢠Getting physical ⢠Get Big Fast ⢠Technology lock-in ⢠Do lock-ins exist? ⢠First versus best ⢠Elusive profits ⢠Different performance measures ⢠Diversification ⢠Different kinds of retailing ⢠Experience goods ⢠Tight margins ⢠Alliances ⢠Intermediation and disintermediation ⢠Confusion of terms ⢠Increasing liquidity ⢠Clicks and mortar versus pure play ⢠The technology provider role ⢠Conclusion ⢠E-business and the institutions of society: Institutional barriers ⢠Wealth, poverty and social institutions ⢠Digital signatures ⢠Public key infrastructure ⢠Fulfilment ⢠Gaps in the law ⢠The law of contract ⢠Trademarks and search engine rankings ⢠Intellectual property ⢠The patent system breaking down ⢠Responsibility for public comment ⢠The problem of trust ⢠Fraud ⢠Law, IT, and philosophy of mind ⢠Erosion of privacy ⢠The public awakes ⢠Consumer ratings ⢠Site certification services ⢠Winning hearts and minds ⢠Jurisdiction, regulation, taxation: E-commerce across frontiers ⢠The E-Commerce Directive ⢠A Framework for Global Electronic Commerce ⢠Increased e-business regulation ⢠Security standards ⢠Disability discrimination ⢠Conflicting ideals ⢠The Nazi memorabilia case ⢠Preserving national cultures ⢠The Hague Convention ⢠Compliance becomes an IT issue ⢠Costs of compliance ⢠Authority haggles with business ⢠Taxation ⢠Tax neutrality ⢠A tax-free zone? ⢠Does IT matter?: An axiom questioned ⢠Elusive productivity gains ⢠Installation period and deployment period ⢠Productivity is not the same as profitability ⢠The hunt for competitive advantage ⢠Computing power does not equal strategic significance ⢠IT needs to become ordinary ⢠Contrary opinions ⢠Software as a service ⢠SaaS and smaller companies ⢠The importance of small firms ⢠How far will SaaS spread? ⢠Shifting to an intangible economy: Intangible goods and assets ⢠Capital assets versus products ⢠Injuring the invisible hand ⢠Intangibles are economically odd ⢠New ideas about economic growth ⢠Economy of abundance ⢠Reweighting the value chain ⢠Massively multi-player online games ⢠How MMOs work ⢠Growing populations ⢠MMOs as business locations ⢠Real economies in virtual worlds ⢠Virtual marketing ⢠Turning customers into co-designers ⢠Economics as an experimental science ⢠A Printed Pages: 268., BCS, The Chartered Institute for IT/Viva Books, 2009, Kogan Page Limited/Viva Books, 2005. First edition. Softcover. New. a For deeper, more loyal customer relationships and enhanced profit margins, companies must actually âliveâ the brands they sell. This approach is called âintegrated brandingâ and itâs not just a communications strategy. A company must demonstrate to itself and its customers that its external brand image is a reflection of the company itself. The brand and the company are inseparable, and this realization must pervade the entire organization, from new product development to human resource management. Integrated branding is a way of operating, an overall way of doing business, and a way to make certain a companyâs products are based on the right answers to two mutually reinforcing questions: âWhat do customers value?â and âWhat does the company do best in relation to what customers want?â. The tools to accomplish these goals are called âdriversâ. In this updated edition of their acclaimed guide, LePla and Parker show clearly and comprehensively how drivers work and how to apply them. Also included are discussions of how to determine brand structure, how an integrated brand applies to marketing communications and how integrated brands can help companies when they go public. Contents: Your companyâs most powerful weapon: The brand within ⢠The integrated brand model: The basis for strong customer relationships ⢠How integrated branding differs from the alternatives ⢠A blueprint for creating organization drivers ⢠The role of the brand principle ⢠Other core brand drivers: Personalities and associations ⢠How to reveal your brand: Seven steps to integrated branding ⢠Developing a practical brand structure ⢠Using integrated branding to expand market share ⢠The WRQ story: The steps to a successful integrated brand ⢠How to get and keep all divisions, departments and employees on the same path ⢠How to conduct brand planning and benchmarking ⢠How to create brand-driven marketing ⢠Using marketing communications to drive brand ⢠The digital age: A brandâs best friend - or worst enemy? ⢠Using brand to clear the path to an IPO and beyond ⢠Integrated branding for technology companies ⢠Comparing well-known brand models to integrated branding ⢠Appendix: Conducting organization and brand driver interviews Printed Pages: 300., Kogan Page Limited/Viva Books, 2005<
F Joseph LePla, Lynn M Parker:
Integrated Branding: Becoming Brand-Driven Through Company-Wide Action - Pasta blanda2010, ISBN: 9780749445256
Tata McGraw-Hill Education Pvt. Ltd., 2010. First edition. Softcover. New. What Does the Digital You Look Like? What you read ? Where you shop ? How you communicate with coworker… Más…
Tata McGraw-Hill Education Pvt. Ltd., 2010. First edition. Softcover. New. What Does the Digital You Look Like? What you read ? Where you shop ? How you communicate with coworkers, friends, and strangers ? Whom you interact with on social networking sites . . . these are just a few of the things that make up the Digital You. "The Digital You is a complex mosaic of habit, subconscious acts of both omission and commission, and premeditated presentations. It is how our peers and friends, bosses and family actually experience us, as ever more of our lives in the real world takes place in the digital one. The purpose of this book and the associated software . . . is to help you begin to experience your Digital You in the same way that everyone around you does." -- From e-Habits, by Elizabeth Charnock For the millions of people like us whose lives are increasingly lived online, E-Habits is the first-ever digital image makeover guide that empowers you to present yourself in the best possible light with every electronic action--whether on the Internet or within your own organization. Elizabeth Charnock, a pioneer in the field of digital evidence analytics, reveals what everyday activities?looking for a job, applying for a loan, searching for romance, e-mailing coworkers?tell others about us. By showing what you can do to assess and control the information about you that`s "out there," Charnock outlines the steps you can take right now to ensure that the Digital You--the image of yourself that you present online--is the best representation of your values, your work, yourself. Learn the e-habits of highly effective people, such as: * How to protect yourself at work?the e-habits that can make you more productive and keep your career on track * The most dangerous Digital You character traits to avoid?and the best e-habits to adopt * What successful people can teach us about using the Digital You to improve the Real You The first resource of its kind, E-Habits provides the knowledge and tools, including exclusive Digital Mirror Software, that you can start using right now to accurately and candidly evaluate what your online behaviors reveal about you?and the steps you can take to maintain and improve your "digital identity integrity." Far more than a handbook about online smarts, E-Habits is the essential guide to personal brand management in the digital age. Printed Pages: 0., Tata McGraw-Hill Education Pvt. Ltd., 2010, Kogan Page Limited/Viva Books, 2005. First edition. Softcover. New. a For deeper, more loyal customer relationships and enhanced profit margins, companies must actually âliveâ the brands they sell. This approach is called âintegrated brandingâ and itâs not just a communications strategy. A company must demonstrate to itself and its customers that its external brand image is a reflection of the company itself. The brand and the company are inseparable, and this realization must pervade the entire organization, from new product development to human resource management. Integrated branding is a way of operating, an overall way of doing business, and a way to make certain a companyâs products are based on the right answers to two mutually reinforcing questions: âWhat do customers value?â and âWhat does the company do best in relation to what customers want?â. The tools to accomplish these goals are called âdriversâ. In this updated edition of their acclaimed guide, LePla and Parker show clearly and comprehensively how drivers work and how to apply them. Also included are discussions of how to determine brand structure, how an integrated brand applies to marketing communications and how integrated brands can help companies when they go public. Contents: Your companyâs most powerful weapon: The brand within ⢠The integrated brand model: The basis for strong customer relationships ⢠How integrated branding differs from the alternatives ⢠A blueprint for creating organization drivers ⢠The role of the brand principle ⢠Other core brand drivers: Personalities and associations ⢠How to reveal your brand: Seven steps to integrated branding ⢠Developing a practical brand structure ⢠Using integrated branding to expand market share ⢠The WRQ story: The steps to a successful integrated brand ⢠How to get and keep all divisions, departments and employees on the same path ⢠How to conduct brand planning and benchmarking ⢠How to create brand-driven marketing ⢠Using marketing communications to drive brand ⢠The digital age: A brandâs best friend - or worst enemy? ⢠Using brand to clear the path to an IPO and beyond ⢠Integrated branding for technology companies ⢠Comparing well-known brand models to integrated branding ⢠Appendix: Conducting organization and brand driver interviews Printed Pages: 300., Kogan Page Limited/Viva Books, 2005<
Integrated Branding: Becoming Brand-Driven Through Company-Wide Action - Pasta blanda
2005
ISBN: 9780749445256
Kogan Page Limited/Viva Books, 2005. First edition. Softcover. New. a For deeper, more loyal customer relationships and enhanced profit margins, companies must actually â… Más…
Kogan Page Limited/Viva Books, 2005. First edition. Softcover. New. a For deeper, more loyal customer relationships and enhanced profit margins, companies must actually âliveâ the brands they sell. This approach is called âintegrated brandingâ and itâs not just a communications strategy. A company must demonstrate to itself and its customers that its external brand image is a reflection of the company itself. The brand and the company are inseparable, and this realization must pervade the entire organization, from new product development to human resource management. Integrated branding is a way of operating, an overall way of doing business, and a way to make certain a companyâs products are based on the right answers to two mutually reinforcing questions: âWhat do customers value?â and âWhat does the company do best in relation to what customers want?â. The tools to accomplish these goals are called âdriversâ. In this updated edition of their acclaimed guide, LePla and Parker show clearly and comprehensively how drivers work and how to apply them. Also included are discussions of how to determine brand structure, how an integrated brand applies to marketing communications and how integrated brands can help companies when they go public. Contents: Your companyâs most powerful weapon: The brand within ⢠The integrated brand model: The basis for strong customer relationships ⢠How integrated branding differs from the alternatives ⢠A blueprint for creating organization drivers ⢠The role of the brand principle ⢠Other core brand drivers: Personalities and associations ⢠How to reveal your brand: Seven steps to integrated branding ⢠Developing a practical brand structure ⢠Using integrated branding to expand market share ⢠The WRQ story: The steps to a successful integrated brand ⢠How to get and keep all divisions, departments and employees on the same path ⢠How to conduct brand planning and benchmarking ⢠How to create brand-driven marketing ⢠Using marketing communications to drive brand ⢠The digital age: A brandâs best friend - or worst enemy? ⢠Using brand to clear the path to an IPO and beyond ⢠Integrated branding for technology companies ⢠Comparing well-known brand models to integrated branding ⢠Appendix: Conducting organization and brand driver interviews Printed Pages: 300., Kogan Page Limited/Viva Books, 2005, 6<
Integrated Branding: Becoming Brand-Driven Through Company-Wide Action - Pasta blanda
2005, ISBN: 9780749445256
Kogan Page Limited/Viva Books, 2005. First edition. Softcover. New. a For deeper, more loyal customer relationships and enhanced profit margins, companies must actually â… Más…
Kogan Page Limited/Viva Books, 2005. First edition. Softcover. New. a For deeper, more loyal customer relationships and enhanced profit margins, companies must actually âliveâ the brands they sell. This approach is called âintegrated brandingâ and itâs not just a communications strategy. A company must demonstrate to itself and its customers that its external brand image is a reflection of the company itself. The brand and the company are inseparable, and this realization must pervade the entire organization, from new product development to human resource management. Integrated branding is a way of operating, an overall way of doing business, and a way to make certain a companyâs products are based on the right answers to two mutually reinforcing questions: âWhat do customers value?â and âWhat does the company do best in relation to what customers want?â. The tools to accomplish these goals are called âdriversâ. In this updated edition of their acclaimed guide, LePla and Parker show clearly and comprehensively how drivers work and how to apply them. Also included are discussions of how to determine brand structure, how an integrated brand applies to marketing communications and how integrated brands can help companies when they go public. Contents: Your companyâs most powerful weapon: The brand within ⢠The integrated brand model: The basis for strong customer relationships ⢠How integrated branding differs from the alternatives ⢠A blueprint for creating organization drivers ⢠The role of the brand principle ⢠Other core brand drivers: Personalities and associations ⢠How to reveal your brand: Seven steps to integrated branding ⢠Developing a practical brand structure ⢠Using integrated branding to expand market share ⢠The WRQ story: The steps to a successful integrated brand ⢠How to get and keep all divisions, departments and employees on the same path ⢠How to conduct brand planning and benchmarking ⢠How to create brand-driven marketing ⢠Using marketing communications to drive brand ⢠The digital age: A brandâs best friend - or worst enemy? ⢠Using brand to clear the path to an IPO and beyond ⢠Integrated branding for technology companies ⢠Comparing well-known brand models to integrated branding ⢠Appendix: Conducting organization and brand driver interviews Printed Pages: 300., Kogan Page Limited/Viva Books, 2005, 6<
Integrated Branding: Becoming Brand-Driven Through Company-Wide Action - Primera edición
2005, ISBN: 0749445254
Pasta blanda
[EAN: 9780749445256], Neubuch, [PU: Kogan Page Limited/Viva Books], INTEGRATED BRANDING: BECOMING BRAND-DRIVEN THROUGH COMPANY-WIDE ACTIONF JOSEPH LEPLA,LYNN M PARKER9780749445256, a For … Más…
[EAN: 9780749445256], Neubuch, [PU: Kogan Page Limited/Viva Books], INTEGRATED BRANDING: BECOMING BRAND-DRIVEN THROUGH COMPANY-WIDE ACTIONF JOSEPH LEPLA,LYNN M PARKER9780749445256, a For deeper, more loyal customer relationships and enhanced profit margins, companies must actually ‘live’ the brands they sell. This approach is called ‘integrated branding’ and it’s not just a communications strategy. A company must demonstrate to itself and its customers that its external brand image is a reflection of the company itself. The brand and the company are inseparable, and this realization must pervade the entire organization, from new product development to human resource management. Integrated branding is a way of operating, an overall way of doing business, and a way to make certain a company’s products are based on the right answers to two mutually reinforcing questions: ‘What do customers value?’ and ‘What does the company do best in relation to what customers want?’. The tools to accomplish these goals are called ‘drivers’. In this updated edition of their acclaimed guide, LePla and Parker show clearly and comprehensively how drivers work and how to apply them. Also included are discussions of how to determine brand structure, how an integrated brand applies to marketing communications and how integrated brands can help companies when they go public. Contents: Your company’s most powerful weapon: The brand within • The integrated brand model: The basis for strong customer relationships • How integrated branding differs from the alternatives • A blueprint for creating organization drivers • The role of the brand principle • Other core brand drivers: Personalities and associations • How to reveal your brand: Seven steps to integrated branding • Developing a practical brand structure • Using integrated branding to expand market share • The WRQ story: The steps to a successful integrated brand • How to get and keep all divisions, departments and employees on the same path • How to conduct brand planning and benchmarking • How to create brand-driven marketing • Using marketing communications to drive brand • The digital age: A brand’s best friend - or worst enemy? • Using brand to clear the path to an IPO and beyond • Integrated branding for technology companies • Comparing well-known brand models to integrated branding • Appendix: Conducting organization and brand driver interviews Printed Pages: 300.<
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Detalles del libro - Integrated Branding: Becoming Brand-Driven Through Company-Wide Action
EAN (ISBN-13): 9780749445256
ISBN (ISBN-10): 0749445254
Tapa dura
Tapa blanda
Año de publicación: 2005
Editorial: KOGAN PAGE LIMITED EPZ/SPECIAL PRICED TITLES
Libro en la base de datos desde 2008-03-22T15:48:00+01:00 (Madrid)
Página de detalles modificada por última vez el 2021-06-15T17:09:11+02:00 (Madrid)
ISBN/EAN: 9780749445256
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0-7494-4525-4, 978-0-7494-4525-6
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Autor del libro: pla
Título del libro: branding
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