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Robert G. Picard:

The Economics and Financing of Media Companies (1) (Business, Economics, and Legal Studies) - Pasta blanda

ISBN: 9780823221752

Fordham University Press. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possi… Más…

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Picard, Robert G.:

The Economics and Financing of Media Companies (1) (Business, Economics, and Legal Studies) - Primera edición

2002, ISBN: 9780823221752

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Fordham University Press, Paperback, Auflage: 1, 270 Seiten, Publiziert: 2002-05-01T00:00:01Z, Produktgruppe: Book, 0.39 kg, Verkaufsrang: 6836668, Economics, Business & Money, Subjects, … Más…

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Picard, Robert G:
The Economics and Financing of Media Companies - libro usado

ISBN: 9780823221752

Fordham University Press. Used - Good. Ships from the UK. Used book that is in clean, average condition without any missing pages., Fordham University Press, 2.5

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Picard, Robert G.:
The Economics and Financing of Media Companies (1) (Business, Economics, and Legal Studies) - Pasta blanda

2002, ISBN: 082322175X

[EAN: 9780823221752], Gebraucht, sehr guter Zustand, [PU: Fordham University Press], 0, Books

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Robert G. Pic:
The Economics And Financing Of Media Companies Business, Economics And Legal Studies, 1 - libro usado

ISBN: 9780823221752

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Detalles del libro
The Economics and Financing of Media Companies (1) (Business, Economics, and Legal Studies)
Autor:
Título:
ISBN:

9780823221752


The Economics and Financing of Media Companies is the first book to broadly apply business concepts and analyses to the understanding of the operations and activities of media firms and of the forces and issues affecting them.The book is a wide-ranging and general survey of the financial structures of various media companies, including their marketing and distribution systems. The author focuses on American companies but draws in European companies that own brands with which U.S. readers have familiarity. The author discusses product life cycles, as well as outside forces-such as the global and local economies, interest rates, trade barriers-that impact a company's financial health. This book draws upon current events and treats the most up-to-date information available, including a discussion of the AOL-Time Warner merger.

Detalles del libro - The Economics and Financing of Media Companies (1) (Business, Economics, and Legal Studies)


EAN (ISBN-13): 9780823221752
ISBN (ISBN-10): 082322175X
Tapa blanda
Año de publicación: 2002
Editorial: Fordham University Press
270 Páginas
Peso: 0,399 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2007-05-12T13:57:40+02:00 (Madrid)
Página de detalles modificada por última vez el 2023-08-12T19:41:02+02:00 (Madrid)
ISBN/EAN: 9780823221752

ISBN - escritura alterna:
0-8232-2175-X, 978-0-8232-2175-2
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: robert picard
Título del libro: financing financing, studies the business economics

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