2008, ISBN: 9781847870018

Buch, Hardcover, This new major work by Sage performs the vital task of collecting together those articles that have examined the history of marketing thought. It includes not only the se… Más…

Buch, Hardcover, This new major work by Sage performs the vital task of collecting together those articles that have examined the history of marketing thought. It includes not only the seminal articles in the field but also those that have been forgotten, neglected and elided from the history of marketing as it has been represented to date. Part I provides an overview of the development of marketing thought using a range of key publications that cover the history of marketing thought until present day. Part II introduces historical figures that have played an important role in developing marketing thought. Part III places the development of marketing thought in its historical context by connecting the changing industrial climate of the late nineteenth century, with the emerging conceptual foundations of marketing thought. This major work, compiled by well-reputed researchers in the field, will ensure that material published in difficult to obtain sources is kept in circulation as well as providing academics and students with a resource that will endow them with an in-depth understanding of the development of their discipline. [PU: SAGE Publications Ltd], Seiten: 1208, SAGE Publications Ltd, 2008<

2020, ISBN: 9781847870018

Hardback, Neubuch, 9781847870018 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the … Más…

Hardback, Neubuch, 9781847870018 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. For all enquiries, please contact Herb Tandree Philosophy Books directly-customer service is our primary goal., [PU: SAGE Publications Ltd]<

2007, ISBN: 9781847870018

Hard cover, New., Sewn binding. Cloth over boards. 3 vols. 1208 p. Sage Library in Marketing., London, [PU: Sage Publications Ltd]

2008, ISBN: 9781847870018

Buch, Hardcover, [PU: SAGE Publications Ltd], SAGE Publications Ltd, 2008

ISBN: 9781847870018

Livre, [PU: SAGE Publications]