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Heesup Han:

Emotions and Switching Barriers (Paperback) - Pasta blanda

2009, ISBN: 3639221257

[EAN: 9783639221251], Neubuch, [PU: VDM Verlag, Germany], Language: English. Brand new Book. The present study represents the first attempt to develop a reliable and valid emotion scale t… Más…

NEW BOOK. Gastos de envío: EUR 6.70 The Book Depository EURO, London, United Kingdom [60485773] [Rating: 3 (von 5)]
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Emotions and Switching Barriers: in Full-Service Restaurants - Han, Heesup
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Han, Heesup:

Emotions and Switching Barriers: in Full-Service Restaurants - Pasta blanda

2009, ISBN: 9783639221251

VDM Verlag Dr. Müller, Paperback, 104 Seiten, Publiziert: 2009-12-21T00:00:01Z, Produktgruppe: Book, 0.16 kg, Verkaufsrang: 12926431, Brands & Corporate Identity, Sales & Marketing, Busin… Más…

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Emotions and Switching Barriers: in Full-Service Restaurants - Han, Heesup
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Han, Heesup:
Emotions and Switching Barriers: in Full-Service Restaurants - Pasta blanda

2009

ISBN: 9783639221251

VDM Verlag Dr. Müller, Paperback, 104 Seiten, Publiziert: 2009-12-21T00:00:01Z, Produktgruppe: Book, 0.16 kg, Verkaufsrang: 12885086, Brands & Corporate Identity, Sales & Marketing, Busin… Más…

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Emotions and Switching Barriers: in Full-Service Restaurants - Han, Heesup
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Han, Heesup:
Emotions and Switching Barriers: in Full-Service Restaurants - Pasta blanda

2009, ISBN: 9783639221251

VDM Verlag Dr. Müller, Taschenbuch, 104 Seiten, Publiziert: 2009-12-21T00:00:01Z, Produktgruppe: Buch, 0.36 kg, Marketing allgemein, Marketing & Verkauf, Business & Karriere, Kategorien, … Más…

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Heesup Han:
Emotions and Switching Barriers: in Full-Service Restaurants - Pasta blanda

2009, ISBN: 9783639221251

Paperback, Neubuch, BRAND NEW BOOK! Shipped within 24-48 hours. Normal delivery time is 5-12 days. Please note some orders may be shipped from UK with same delivery timeframe, ***NO EXPED… Más…

Gastos de envío: EUR 11.26 Wilmington, DE, Awesomebooks_Newbooks

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Detalles del libro
Emotions and Switching Barriers: in Full-Service Restaurants

The present study represents the first attempt to develop a reliable and valid emotion scale that may be used to assess customers' emotional experiences in the full-service restaurant industry. This measurement may be used to explain downstream variables (e.g., quality, price/value, word-of- mouth, repurchase, and attitudes). That is, the developed scale would act as a stimulus for additional research that develops more integrative theories in explaining restaurant customer behaviors. In the second part of this study, the previous framework of intention formation was extended by incorporating switching barriers. The results showed that switching barriers decrease the likelihood of customer switching intention even when other factors (e.g., unfavorable assessment of restaurant attributes/dissatisfaction) foster customers' switching. Thus, the active use of components of switching barriers, such as developing superior menu items, presenting a clean/attractive dining area, providing reliable benefit programs and services, building up relational bonds, and treating customers in a special manner are strongly recommended to restaurant operators.

Detalles del libro - Emotions and Switching Barriers: in Full-Service Restaurants


EAN (ISBN-13): 9783639221251
ISBN (ISBN-10): 3639221257
Tapa dura
Tapa blanda
Año de publicación: 2009
Editorial: VDM Verlag Dr. Müller
104 Páginas
Peso: 0,171 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2008-07-31T11:58:05+02:00 (Madrid)
Página de detalles modificada por última vez el 2021-12-27T20:26:10+01:00 (Madrid)
ISBN/EAN: 9783639221251

ISBN - escritura alterna:
3-639-22125-7, 978-3-639-22125-1
Mode alterno de escritura y términos de búsqueda relacionados:
Título del libro: full service, emotions


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Emotions and Switching Barriers: in Full-Service Restaurants by Heesup Han (2009-12-21) (Heesup Han)


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