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Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products
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Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products - libro nuevo

2008, ISBN: 9783640407651

Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 97 %, University of Western Sydney (Sydney Grad… Más…

Nr. A1016731567. Gastos de envío:Lieferzeiten außerhalb der Schweiz 3 bis 21 Werktage, , Versandfertig innert 6 - 9 Werktagen, zzgl. Versandkosten. (EUR 17.44)
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Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products - Nina Rakowski
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Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products - Pasta blanda

2011, ISBN: 3640407652

[EAN: 9783640407651], Neubuch, [SC: 0.0], [PU: GRIN Verlag], MASLOW; PROMOTION; ADVERTISING; OVERSEAS, Druck auf Anfrage Neuware - Printed after ordering - Essay from the year 2008 in the… Más…

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Rakowski, Nina:
Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products - Pasta blanda

2011

ISBN: 3640407652

[EAN: 9783640407651], Neubuch, [PU: GRIN Verlag], WIRTSCHAFT WERBUNG MARKETING, Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Essay from… Más…

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Nina Rakowski:
Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products - Pasta blanda

ISBN: 3640407652

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Rakowski, Nina:
Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products - libro nuevo

2011, ISBN: 3640407652

1. Auflage Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:GRIN Publishing]

Gastos de envío:Versandkosten innerhalb der BRD. (EUR 2.50) MARZIES.de Buch- und Medienhandel, 14621 Schönwalde-Glien

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Detalles del libro
Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products

Essay from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: 97 %, University of Western Sydney (Sydney Graduate School of Management), course: Promotion & Advertising Overseas, 20 entries in the bibliography, language: English, abstract: This report will analyse the Maslow's hierarchy of needs and its impact on promotion andadvertising, but also if this model is applicable on other cultures. The author will give examples ofpromotions in western countries and to what exact stage those promotions are targeted.Furthermore the author will show different hierarchy of needs models in order to explain that thehuman needs vary in different parts of the world. Whilst in westernized countries the 'Esteem' and'Belonging/Love' needs are mainly targeted with promotion and advertising, in developing countriesa different approach in terms of promotion and advertising is more appropriate.The higher-order needs for the general Asian culture are 'Status', 'Admiration' and 'Affiliation'whereas the higher-order needs for the Arab culture are 'Esteem', 'Social needs' and 'Selfactualization'.In this paper the author will focus on China as an example of a developing country.The author will discuss the difference of the Chinese and the Western pyramid on the example ofpurchasing luxurious products.As a conclusion the author will give suggestions to companies of what to take into account whenpromoting in developing countries.[...]

Detalles del libro - Maslow's hierarchy of needs model - the difference of the Chinese and the Western pyramid on the example of purchasing luxurious products


EAN (ISBN-13): 9783640407651
ISBN (ISBN-10): 3640407652
Tapa dura
Tapa blanda
Año de publicación: 2011
Editorial: GRIN Publishing

Libro en la base de datos desde 2012-03-26T11:35:12+02:00 (Madrid)
Página de detalles modificada por última vez el 2024-01-07T13:16:41+01:00 (Madrid)
ISBN/EAN: 9783640407651

ISBN - escritura alterna:
3-640-40765-2, 978-3-640-40765-1
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: rakowski, nina
Título del libro: maslow, purchasing, right difference, the pyramid


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