2011, ISBN: 9783846531563

Kartoniert, 68 Seiten, 220mm x 150mm x 5mm, Sprache(n): eng This research monograph delineates target marketing strategies with the main focus on Customized Marketing. In Marketing ¿one s… Más…

Kartoniert, 68 Seiten, 220mm x 150mm x 5mm, Sprache(n): eng This research monograph delineates target marketing strategies with the main focus on Customized Marketing. In Marketing ¿one size fits all¿ does not apply. ¿Customized marketing¿ or ¿mass customization¿ is such an important strategic approach whereby elements of the marketing mix are individualized for each customer. This monograph deals with two empirical studies in which 300 Bangladeshi consumers living in Dhaka city were interviewed regarding their experiences with and attitudes toward mass customized products. The major findings were that attitudes towards customized marketing are being gradually positive. Nearly half of the respondents reported buying a personalized product and these buyers were very satisfied with their purchases. The most likely buyers of this type of product tend to be well educated consumers, younger, and higher than average income levels. Our findings suggest that there is a market for all kinds of personalized products in Bangladesh. Marketers should target downscale consumers with strategies designed to change negative attitudes before sales are made.is serving as the Head of the Dept. of Business Administration in the Faculty of Business and Economics at Daffodil Int'l University. He has an MBA from the University of Rajshahi and got 12 articles published. Md. Shibli Shahriar, MA, MBA, PGD (UK), BEC (Cambridge) is serving at the same University as Assistant Prof. He has 9 articles to his credit Versandkostenfreie Lieferung<

2011, ISBN: 3846531561

[EAN: 9783846531563], Neubuch, [PU: LAP LAMBERT Academic Publishing], WIRTSCHAFT BETRIEBSWIRTSCHAFT MASS CUSTOMIZATION [MC] CUSTOMIZED MARKETING ONE-TO-ONE-MARKETING CUSTOMER RELATIONSHIP… Más…

[EAN: 9783846531563], Neubuch, [PU: LAP LAMBERT Academic Publishing], WIRTSCHAFT BETRIEBSWIRTSCHAFT MASS CUSTOMIZATION [MC] CUSTOMIZED MARKETING ONE-TO-ONE-MARKETING CUSTOMER RELATIONSHIP MARKET SEGMENTATION SEGMENTS OF ONE PERSONALIZED ATTITUDES, Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Iqbal Masumis serving as the Head of the Dept. of Business Administration in the Faculty of Business and Economics at Daffodil Int l University. He has an MBA from the University of Rajshahi and got 12 articles published. Md. Shibli ., Books<

2011, ISBN: 9783846531563

[ED: Kartoniert / Broschiert], [PU: LAP LAMBERT Academic Publishing], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Iqbal… Más…

[ED: Kartoniert / Broschiert], [PU: LAP LAMBERT Academic Publishing], Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Iqbal Masumis serving as the Head of the Dept. of Business Administration in the Faculty of Business and Economics at Daffodil Int l University., DE, [SC: 0.00], Neuware, gewerbliches Angebot, Taschenbuch, 68, [GW: 113g], Auflage, Banküberweisung, PayPal, [CT: Englischsprachige Bücher / Sonstiges - Englisch]<

2011, ISBN: 3846531561

Kartoniert / Broschiert, mit Schutzumschlag 11, [PU:LAP LAMBERT Academic Publishing]

ISBN: 9783846531563

Editorial Academica Espanola , pp. 68 . Papeback. New., Editorial Academica Espanola, 6