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Olympic Marketing - Alain Ferrand
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Alain Ferrand:

Olympic Marketing - Pasta blanda

ISBN: 9780415587877

Paperback, [PU: Taylor & Francis Ltd], The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation bet… Más…

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Ferrand, Alain, and Chappelet, Jean-Loup, and Seguin, Benoit:

Olympic Marketing - Pasta blanda

2012, ISBN: 9780415587877

Paperback, New., 272 p. 34 Tables, black and white; 34 Tables, black and white. Intended for professional and scholarly audience. Intended for college/higher education audience. In Stock.… Más…

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Ferrand, Alain, and Chappelet, Jean-Loup, and Seguin, Benoit:
Olympic Marketing - Pasta blanda

2012

ISBN: 9780415587877

Paperback, New., 272 p. 34 Tables, black and white; 34 Tables, black and white. Intended for professional and scholarly audience. Intended for college/higher education audience., London, … Más…

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Ferrand, Alain; Chappelet, Jean-Loup; Seguin, Benoit:
Olympic Marketing - Pasta blanda

2012, ISBN: 0415587875

[EAN: 9780415587877], Gebraucht, sehr guter Zustand, [PU: Routledge], OLYMPICS SPORTS MANAGEMENT MARKETING, edge wear. price stamp. text is unmarked. binding tight., Books

NOT NEW BOOK. Gastos de envío: EUR 40.69 Smith Family Bookstore, Eugene, OR, U.S.A. [9220840] [Rating: 3 (von 5)]
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Olympic Marketing - Alain Ferrand, Jean-Loup Chappelet, Benoit Seguin
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Alain Ferrand, Jean-Loup Chappelet, Benoit Seguin:
Olympic Marketing - Pasta blanda

2012, ISBN: 0415587875

[EAN: 9780415587877], New book, [PU: Routledge], Clean and crisp and new!, Books

NEW BOOK. Gastos de envío:Free shipping. (EUR 0.00) Welcome Back Books, Toledo, OH, U.S.A. [64434632] [Rating: 5 (of 5)]
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Detalles del libro
Olympic Marketing
Autor:
Título:
ISBN:

0415587875


The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.

Detalles del libro - Olympic Marketing


EAN (ISBN-13): 9780415587877
ISBN (ISBN-10): 0415587875
Tapa dura
Tapa blanda
Año de publicación: 2012
Editorial: Routledge
271 Páginas
Peso: 0,454 kg
Idioma: Englisch

Libro en la base de datos desde 2009-01-04T23:39:51+01:00 (Madrid)
Página de detalles modificada por última vez el 2023-07-17T08:37:02+02:00 (Madrid)
ISBN/EAN: 0415587875

ISBN - escritura alterna:
0-415-58787-5, 978-0-415-58787-7
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: ferrand, seguin, alain benoit, alai, séguin
Título del libro: olymp, marketing

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