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Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys by Marcel Danesi - Marcel Danesi
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Marcel Danesi:

Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys by Marcel Danesi - libro usado

ISBN: 9780742555440

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding rea… Más…

used in stock. Gastos de envío:zzgl. Versandkosten., más gastos de envío
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Danesi, Marcel:

Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) - encuadernado, tapa blanda

2007, ISBN: 0742555445

[EAN: 9780742555440], Gebraucht, guter Zustand, [PU: Rowman & Littlefield Publishers], A+ Customer service! Satisfaction Guaranteed! Book is in Used-Good condition. Pages and cover are cl… Más…

NOT NEW BOOK. Gastos de envío: EUR 18.15 GF Books, Inc., Hawthorne, CA, U.S.A. [64674448] [Rating: 5 (von 5)]
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Danesi, Marcel:
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) - encuadernado, tapa blanda

2007

ISBN: 0742555445

[EAN: 9780742555440], Gebraucht, [PU: Rowman & Littlefield Publishers], Independent family-run bookstore for over 50 years! Buy with confidence! Book is in acceptable condition with wear … Más…

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Danesi, Marcel:
Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys - encuadernado, tapa blanda

2007, ISBN: 0742555445

[EAN: 9780742555440], Gebraucht, sehr guter Zustand, [PU: Rowman & Littlefield Publishers, Incorporated], Former library book; may include library markings. Used book that is in excellent… Más…

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Danesi, Marcel:
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communication) - encuadernado, tapa blanda

ISBN: 9780742555440

Hardcover. Good. Access codes and supplements are not guaranteed with used items., 2.5

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Detalles del libro
Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
Autor:
Título:
ISBN:

0742555445


Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Detalles del libro - Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys


EAN (ISBN-13): 9780742555440
ISBN (ISBN-10): 0742555445
Tapa dura
Tapa blanda
Año de publicación: 2007
Editorial: ROWMAN & LITTLEFIELD
211 Páginas
Peso: 0,635 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2008-06-20T15:25:08+02:00 (Madrid)
Página de detalles modificada por última vez el 2022-09-29T22:31:32+02:00 (Madrid)
ISBN/EAN: 0742555445

ISBN - escritura alterna:
0-7425-5544-5, 978-0-7425-5544-0
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: danesi marcel, marcel just
Título del libro: ploy, advertising marketing, why sells decoding the meanings brand names logos ads and other, mass communication and advertising

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