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Internal Marketing by Mohammed, Ahmed, Pervaiz K. Rafiq - Mohammed, Ahmed, Pervaiz K. Rafiq
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Mohammed, Ahmed, Pervaiz K. Rafiq:

Internal Marketing by Mohammed, Ahmed, Pervaiz K. Rafiq - libro usado

ISBN: 9780750648387

A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining… Más…

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Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback)) - Ahmed, Pervaiz K.
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Ahmed, Pervaiz K.:

Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback)) - Pasta blanda

2002, ISBN: 9780750648387

Routledge, Taschenbuch, 320 Seiten, Publiziert: 2002-03-14T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 1, 1.3 kg, Motivation, Kommunikation & Psychologie, Business & Karriere, Kategor… Más…

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Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback)) - Ahmed, Pervaiz K.
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Ahmed, Pervaiz K.:
Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback)) - Pasta blanda

2002

ISBN: 9780750648387

Routledge, Taschenbuch, 320 Seiten, Publiziert: 2002-03-14T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 1, 1.3 kg, Motivation, Kommunikation & Psychologie, Business & Karriere, Kategor… Más…

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Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback)) - Ahmed, Pervaiz K.
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Ahmed, Pervaiz K.:
Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback)) - Pasta blanda

2002, ISBN: 9780750648387

Routledge, Taschenbuch, 320 Seiten, Publiziert: 2002-03-14T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 1, 1.3 kg, Motivation, Kommunikation & Psychologie, Business & Karriere, Kategor… Más…

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Ahmed, Pervaiz K.:
Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback)) - Pasta blanda

ISBN: 9780750648387

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Detalles del libro
Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback))
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Título:
ISBN:

0750648384


A clear-sighted introduction to a complex subject, Internal Marketing provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to use IM effectively within their organizations* Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization. The first UK title of substance to examine this area in depthGives a clear view of the latest thinking and techniques as employed by leading companies internationallyContains a wide base of up-to-date cases and examples taken from the authors' international consulting activities

Detalles del libro - Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback))


EAN (ISBN-13): 9780750648387
ISBN (ISBN-10): 0750648384
Tapa dura
Tapa blanda
Año de publicación: 2002
Editorial: Routledge
299 Páginas
Peso: 0,476 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2007-10-16T19:09:07+02:00 (Madrid)
Página de detalles modificada por última vez el 2024-02-22T15:52:47+01:00 (Madrid)
ISBN/EAN: 0750648384

ISBN - escritura alterna:
0-7506-4838-4, 978-0-7506-4838-7
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: mohammed
Título del libro: marketing management, focused seven, tools, institute, mohammed

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