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Strategic management for travel and tourism - Evans, n. campbell, d. stonehouse, g.
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Evans, n. campbell, d. stonehouse, g.:

Strategic management for travel and tourism - libro nuevo

ISBN: 9780750648547

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so,… Más…

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Evans, N. et al:

Strategic Management for Travel and Tourism - Pasta blanda

2003, ISBN: 9780750648547

Butterworth Heinemann, 2003. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. … Más…

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Evans, Nigel:
Strategic Management for Travel and Tourism - Pasta blanda

2003

ISBN: 0750648546

[EAN: 9780750648547], Gebraucht, guter Zustand, [PU: Butterworth-Heinemann], 100% Customer Satisfaction Guaranteed ! The book shows some signs of wear from use but is a good readable copy… Más…

NOT NEW BOOK. Gastos de envío: EUR 60.97 Pieuler Store, Suffolk, United Kingdom [82580048] [Rating: 5 (von 5)]
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Nigel Evans:
Strategic Management for Travel and Tourism - Pasta blanda

2003, ISBN: 0750648546

[EAN: 9780750648547], Neubuch, [PU: Brand: Routledge], Books

NEW BOOK. Gastos de envío: EUR 3.00 Big Bill's Books, Austin, TX, U.S.A. [74145536] [Rating: 5 (von 5)]
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Nigel Evans:
Strategic Management for Travel and Tourism - Pasta blanda

2003, ISBN: 0750648546

[EAN: 9780750648547], Neubuch, [PU: Brand: Routledge], Books

NEW BOOK. Gastos de envío: EUR 4.00 GoldBooks, Austin, TX, U.S.A. [71454205] [Rating: 5 (von 5)]

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Detalles del libro
Strategic Management for Travel and Tourism

Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism. * Specifically written for the travel and tourism industry with strategic management applications and theory* Brings theory to life with industry-based case studies from Airtours, Marriott and Thomas Cook to enhance learning and understanding* Well rounded book which covers the contemporary strategic issues affecting travel and tourism organizations, such as cruising and 'all-inclusive' holidays

Detalles del libro - Strategic Management for Travel and Tourism


EAN (ISBN-13): 9780750648547
ISBN (ISBN-10): 0750648546
Tapa blanda
Año de publicación: 2003
Editorial: BUTTERWORTH HEINEMANN
412 Páginas
Peso: 1,057 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2007-07-06T10:41:02+02:00 (Madrid)
Página de detalles modificada por última vez el 2022-02-19T09:01:48+01:00 (Madrid)
ISBN/EAN: 0750648546

ISBN - escritura alterna:
0-7506-4854-6, 978-0-7506-4854-7
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: stonehouse, george evans, evans david, george campbell, strategic management, geo stone, evan george, butterworth, ken campbell
Título del libro: strategic management for travel tourism, campbell evans


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