This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… Más…
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books > Reference and Language > Education and Teaching > Teaching > Language Experience Approach List_Books, [PU: SAGE Publications]<
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This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… Más…
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books > Reference and Language > Language Arts > Communication List_Books, [PU: SAGE Publications]<
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This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… Más…
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books > Education & Teaching > Higher & Continuing Education List_Books, [PU: SAGE Publications]<
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This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… Más…
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books List_Books, [PU: SAGE Publications]<
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(*) Libro agotado significa que este título no está disponible por el momento en alguna de las plataformas asociadas que buscamos.
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… Más…
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books > Reference and Language > Education and Teaching > Teaching > Language Experience Approach List_Books, [PU: SAGE Publications]<
new in stock. Gastos de envío:zzgl. Versandkosten., más gastos de envío
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… Más…
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books > Reference and Language > Language Arts > Communication List_Books, [PU: SAGE Publications]<
new in stock. Gastos de envío:zzgl. Versandkosten., más gastos de envío
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… Más…
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books > Education & Teaching > Higher & Continuing Education List_Books, [PU: SAGE Publications]<
new in stock. Gastos de envío:zzgl. Versandkosten., más gastos de envío
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of researc… Más…
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O''Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Books List_Books, [PU: SAGE Publications]<
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1Dado que algunas plataformas no nos comunican las condiciones de envío y éstas pueden depender del país de entrega, del precio de compra, del peso y tamaño del artículo, de una posible membresía a la plataforma, de una entrega directa por parte de la plataforma o a través de un tercero (Marketplace), etc., es posible que los gastos de envío indicados por eurolibro/terralibro no concuerden con los de la plataforma ofertante.
The Second Edition of this important book continues to provide a thorough and critical treatment of persuasion theory and research. Daniel J O'Keefe combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. The book: · Provides a summary of relevant research literature in persuasion · Includes suggestions for how to avoid premature generalizations from limited research evidence · Presents detailed discussions on important theoretical and methodological questions. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioural change, and new material on persuasive campaigns. The research citations and examples are also updated.
Detalles del libro - Persuasion: Theory and Research
EAN (ISBN-13): 9780761922001 ISBN (ISBN-10): 0761922008 Tapa dura Año de publicación: 2002 Editorial: SAGE PUBN INC 384 Páginas Peso: 0,640 kg Idioma: eng/Englisch
Libro en la base de datos desde 2007-11-06T19:50:46+01:00 (Madrid) Página de detalles modificada por última vez el 2023-10-12T23:13:05+02:00 (Madrid) ISBN/EAN: 0761922008
ISBN - escritura alterna: 0-7619-2200-8, 978-0-7619-2200-1 Mode alterno de escritura y términos de búsqueda relacionados: Autor del libro: keefe Título del libro: current text, communication and persuasion, communication theory
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