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SIMREN MATHARU:

Advertising Fashion Brands to the UK Ethnic Market - Pasta blanda

2011, ISBN: 3639330021

[EAN: 9783639330021], Neubuch, [PU: VDM Verlag Mrz 2011], Neuware - This research aims to find out if ethnic minorities who are born in the UK are influenced by fashion brand adverts usin… Más…

NEW BOOK. Gastos de envío:Versandkostenfrei. (EUR 0.00) Rheinberg-Buch, Bergisch Gladbach, Germany [53870650] [Rating: 5 (von 5)]
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Advertising Fashion Brands to the UK Ethnic Market
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Advertising Fashion Brands to the UK Ethnic Market - libro nuevo

ISBN: 9783639330021

This research aims to find out if ethnic minorities who are born in the UK are influenced by fashion brand adverts using different ethnic models. The research aimed to identify whethe… Más…

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MATHARU, SIMREN:
Advertising Fashion Brands to the UK Ethnic Market: How ethnic models influence ethnic consumer purchase behavior - Pasta blanda

2011

ISBN: 9783639330021

VDM Verlag Dr. Müller, Taschenbuch, 116 Seiten, Publiziert: 2011-03-04T00:00:01Z, Produktgruppe: Buch, 0.18 kg, Verkaufsrang: 33130, Marketing allgemein, Marketing & Verkauf, Business & K… Más…

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MATHARU, SIMREN:
Advertising Fashion Brands to the UK Ethnic Market: How ethnic models influence ethnic consumer purchase behavior - Pasta blanda

2011, ISBN: 9783639330021

VDM Verlag Dr. Müller, Taschenbuch, 116 Seiten, Publiziert: 2011-03-04T00:00:01Z, Produktgruppe: Buch, 0.18 kg, Verkaufsrang: 33130, Marketing allgemein, Marketing & Verkauf, Business & K… Más…

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SIMREN MATHARU:
Advertising Fashion Brands to the UK Ethnic Market - Pasta blanda

ISBN: 3639330021

Advertising Fashion Brands to the UK Ethnic Market ab 48.99 € als Taschenbuch: How ethnic models influence ethnic consumer purchase behavior. Aus dem Bereich: Bücher, Wissenschaft, Wirtsc… Más…

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Detalles del libro
Advertising Fashion Brands to the UK Ethnic Market: How ethnic models influence ethnic consumer purchase behavior

This research aims to find out if ethnic minorities who are born in the UK are influenced by fashion brand adverts using different ethnic models. The research aimed to identify whether branded labels are a crucial influential factor in fashion purchasing and if so how influential to ethnic consumers are they. The results capture the motivations, feelings and perceptions, justifying ethnic consumer purchase behavior. It was important for the researcher to gain attitudes towards current and future representation of ethnic minorities represented in fashion advertisements in order to establish ethnic advertising for fashion brands in terms of ethnic consumers considering these brands. This subject illustrates the importance that ethnic identity and culture of the respondents play a key role in the ethnic consumer behaviour towards fashion brand advertising. The findings highlight key areas that fashion companies could gain if they understood different ethnic groups to give them a competitive edge over other brands and satisfy the needs of the British ethnic demographic in the UK.

Detalles del libro - Advertising Fashion Brands to the UK Ethnic Market: How ethnic models influence ethnic consumer purchase behavior


EAN (ISBN-13): 9783639330021
ISBN (ISBN-10): 3639330021
Tapa dura
Tapa blanda
Año de publicación: 2011
Editorial: VDM Verlag Dr. Müller
116 Páginas
Peso: 0,184 kg
Idioma: Englisch

Libro en la base de datos desde 2009-09-30T15:52:43+02:00 (Madrid)
Página de detalles modificada por última vez el 2022-01-03T17:43:14+01:00 (Madrid)
ISBN/EAN: 3639330021

ISBN - escritura alterna:
3-639-33002-1, 978-3-639-33002-1
Mode alterno de escritura y términos de búsqueda relacionados:
Título del libro: fashion brands, fashion advertising, fashion please, against fashion, fashion market, models influence, consumer behavior, fashion box


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