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Contingency Factors of Marketing-Mix Standardization German Consumer Goods Companies in Central and Eastern Europe - libro nuevo
2010, ISBN: 3834925969
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2010, ISBN: 9783834925961
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Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe - libro nuevo
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2011, ISBN: 3834925969
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ISBN: 9783834925961
Contingency Factors of Marketing-Mix Standardization Please note: this item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days).Ger… Más…
Codita, Roxana:
Contingency Factors of Marketing-Mix Standardization German Consumer Goods Companies in Central and Eastern Europe - libro nuevo2010, ISBN: 3834925969
2011 Kartoniert / Broschiert Europa / Gesellschaft, Wirtschaft, Technik, Verkehr, Absatz / Marketing, Marketing, Vermarktung, Marketing und Vertrieb, ConstructConceptualizationandOperat… Más…
Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe - Pasta blanda
2010
ISBN: 9783834925961
Trade paperback, New., Trade paperback (US). Glued binding. 312 p. Contains: Illustrations, black & white, Tables, black & white. Applied Marketing Science / Angewandte Marketingforschung… Más…
Contingency Factors of Marketing-Mix Standardization: German Consumer Goods Companies in Central and Eastern Europe - libro nuevo
ISBN: 9783834925961
New. This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specifi… Más…
2011, ISBN: 3834925969
Contingency Factors of Marketing-Mix Standardization ab 85.49 € als Taschenbuch: German Consumer Goods Companies in Central and Eastern Europe. Auflage 2011. Aus dem Bereich: Bücher, Poli… Más…
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Detalles del libro - Contingency Factors of Marketing-Mix Standardization
EAN (ISBN-13): 9783834925961
ISBN (ISBN-10): 3834925969
Tapa dura
Tapa blanda
Año de publicación: 2010
Editorial: Betriebswirtschaftlicher Verlag Gabler
312 Páginas
Peso: 0,488 kg
Idioma: eng/Englisch
Libro en la base de datos desde 2007-04-09T22:40:40+02:00 (Madrid)
Página de detalles modificada por última vez el 2023-06-16T19:37:15+02:00 (Madrid)
ISBN/EAN: 3834925969
ISBN - escritura alterna:
3-8349-2596-9, 978-3-8349-2596-1
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: roxan, rox, gabler verlag
Título del libro: marketing mix, com mix, marketing consumer, europe central
Datos del la editorial
Autor: Roxana Codita
Título: Applied Marketing Science / Angewandte Marketingforschung; Contingency Factors of Marketing-Mix Standardization - German Consumer Goods Companies in Central and Eastern Europe
Editorial: Gabler Verlag; Betriebswirtschaftlicher Verlag Gabler
312 Páginas
Año de publicación: 2010-12-09
Wiesbaden; DE
Impreso en
Idioma: Inglés
53,49 € (DE)
54,99 € (AT)
59,00 CHF (CH)
POD
XXII, 312 p. 52 illus.
BC; Hardcover, Softcover / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Management; Construct Conceptualization and Operationalization; Formative Measurement; Industrial Organization Theory; Resource-Based View; Wirtschaftswissenschaft; Marketing; Management; Management und Managementtechniken; EA
This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed. The newly developed measure exhibits satisfactory levels of reliability, face, convergent and discriminant validity, while further research is required to establish the construct’s nomological validity. Findings reveal that German consumer goods companies adopt a high degree of marketing-mix standardization in Central and Eastern Europe, with product and promotion being the most standardized elements.Más, otros libros, que pueden ser muy parecidos a este:
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