ISBN: 9783845422435

[ED: Taschenbuch], [PU: LAP LAMBERT Academic Publishing], Neuware - Consumer expectations of foreign products are one of the bases which can be used to examine consumers inner feelings an… Más…

[ED: Taschenbuch], [PU: LAP LAMBERT Academic Publishing], Neuware - Consumer expectations of foreign products are one of the bases which can be used to examine consumers inner feelings and dynamics and how consumers respond or use the country of origin information cue. Identifying the influences on the country image formations needs examinations of what consumers expect from foreign products. Accordingly, this study has attempted to provide insights on possible consumer profiles based on what consumers expect from foreign products,to understand what causative factors affect the perceptions of the country of origin of foreign products. The understanding of what consumers expect from foreign products enables marketers of foreign products to identify the implications of foreignness . This study revealed that consumers buy foreign products in order to meet their expectations: Conviviality, Novelty, Relaxation, Searching and Economic and consumer demographics have a significant impact on the expectations of COO of foreign products. Thus, this study has proposed an approach to categorize consumers based on consumer expectations of COO of foreign products into distinct profiles, which have remarkable theoretical, policy and managerial implications.- Besorgungstitel - vorauss. Lieferzeit 3-5 Tage., DE, [SC: 2.40], Neuware, gewerbliches Angebot, 220x150x7 mm, 112, [GW: 185g], Banküberweisung, Offene Rechnung, Kreditkarte, PayPal, Offene Rechnung (Vorkasse vorbehalten), Internationaler Versand<

2011, ISBN: 9783845422435

LAP LAMBERT Academic Publishing, Taschenbuch, 112 Seiten, Publiziert: 2011-07-28T00:00:01Z, Produktgruppe: Buch, 0.39 kg, Recht, Kategorien, Bücher, Bilanzierung & Buchhaltung, Business &… Más…

LAP LAMBERT Academic Publishing, Taschenbuch, 112 Seiten, Publiziert: 2011-07-28T00:00:01Z, Produktgruppe: Buch, 0.39 kg, Recht, Kategorien, Bücher, Bilanzierung & Buchhaltung, Business & Karriere, Wirtschaft, Börse & Geld, Taschenbücher, Fremdsprachige Bücher, Englische Bücher, LAP LAMBERT Academic Publishing, 2011<

2011, ISBN: 3845422432

[EAN: 9783845422435], Neubuch, [PU: LAP LAMBERT Academic Publishing], Books

2011, ISBN: 9783845422435

Trade paperback, New., Trade paperback (US). Glued binding. 112 p., Saarbrucken, [PU: LAP Lambert Academic Publishing]

ISBN: 9783845422435

Paperback. New., 6