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The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes Margaret Mark Author
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The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes Margaret Mark Author - libro nuevo

ISBN: 9780071364157

A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meanin… Más…

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The Hero and the Outlaw - Mark, Margaret Pearson, Carol S.
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Mark, Margaret Pearson, Carol S.:

The Hero and the Outlaw - encuadernado, tapa blanda

2001, ISBN: 9780071364157

[ED: Gebunden], [PU: McGraw-Hill Professional], Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful br… Más…

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - Margaret Mark
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Margaret Mark:
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes - encuadernado, tapa blanda

2001

ISBN: 0071364153

Binding : Gebundene Ausgabe, Label : Mcgraw-Hill Professional, Publisher : Mcgraw-Hill Professional, NumberOfItems : 1, medium : Gebundene Ausgabe, numberOfPages : 384, publicationDate : … Más…

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4
The Hero and the Outlaw : Building Extraordinary Brands Through the Power of Archetypes
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The Hero and the Outlaw : Building Extraordinary Brands Through the Power of Archetypes - libro nuevo

ISBN: 9780071364157

Find The Hero and the Outlaw by Margaret Mark in Hardcover and other formats in Business & Economics > Advertising & Promotion. Business & Economics 9780071364157, McGraw-Hill Companies

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The Hero and the Outlaw - Margaret Mark, Carol Pearson
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Margaret Mark, Carol Pearson:
The Hero and the Outlaw - encuadernado, tapa blanda

ISBN: 9780071364157

hardback, [PU: McGraw Hill]

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Detalles del libro
The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes Margaret Mark Author

A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: - Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand - Harness the power of the archetype to align corporate strategy to sustain competitive advantage

Detalles del libro - The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes Margaret Mark Author


EAN (ISBN-13): 9780071364157
ISBN (ISBN-10): 0071364153
Tapa dura
Tapa blanda
Año de publicación: 2001
Editorial: McGraw Hill LLC Core >2 >T
384 Páginas
Peso: 0,744 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2007-04-27T00:13:42+02:00 (Madrid)
Página de detalles modificada por última vez el 2024-04-06T11:11:53+02:00 (Madrid)
ISBN/EAN: 9780071364157

ISBN - escritura alterna:
0-07-136415-3, 978-0-07-136415-7
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: pearson carol, margaret way, mark hill, caro, mark power
Título del libro: archetype, power brand, buildings and power, the hero more, the hero within, from zero hero, the power now, building better brands, hero and the outlaw building extraordinary brands through the power archetypes


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