ISBN: 9780471220725
Learn how to determine whether a Web site is offering a competitive advantage Despite the fact that numerous online ventures have recently fallen by the wayside, companies still realize … Más…
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John Wiley & Sons, Taschenbuch, 452 Seiten, Publiziert: 2009-11-12T00:00:01Z, Produktgruppe: Buch, 0.77 kg, E-Business, Business & Karriere, Kategorien, Bücher, Computer & Internet, Netzw… Más…
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2009, ISBN: 9780471220725
John Wiley & Sons, Taschenbuch, 452 Seiten, Publiziert: 2009-11-12T00:00:01Z, Produktgruppe: Buch, 1.5 kg, Online-Marketing, E-Business, Business & Karriere, Kategorien, Bücher, Computer … Más…
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2009, ISBN: 9780471220725
John Wiley & Sons, Taschenbuch, 452 Seiten, Publiziert: 2009-11-12T00:00:01Z, Produktgruppe: Buch, 1.5 kg, Online-Marketing, E-Business, Business & Karriere, Kategorien, Bücher, Computer … Más…
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ISBN: 9780471220725
Learn how to determine whether a Web site is offering a competitive advantage Despite the fact that numerous online ventures have recently fallen by the wayside, companies still realize … Más…
2009, ISBN: 9780471220725
John Wiley & Sons, Taschenbuch, 452 Seiten, Publiziert: 2009-11-12T00:00:01Z, Produktgruppe: Buch, 0.77 kg, E-Business, Business & Karriere, Kategorien, Bücher, Computer & Internet, Netzw… Más…
ISBN: 9780471220725
John Wiley &Sons. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex l… Más…
2009, ISBN: 9780471220725
John Wiley & Sons, Taschenbuch, 452 Seiten, Publiziert: 2009-11-12T00:00:01Z, Produktgruppe: Buch, 1.5 kg, Online-Marketing, E-Business, Business & Karriere, Kategorien, Bücher, Computer … Más…
2009, ISBN: 9780471220725
John Wiley & Sons, Taschenbuch, 452 Seiten, Publiziert: 2009-11-12T00:00:01Z, Produktgruppe: Buch, 1.5 kg, Online-Marketing, E-Business, Business & Karriere, Kategorien, Bücher, Computer … Más…
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Detalles del libro - Web Metrics: Proven Methods for Measuring Web Site Success
EAN (ISBN-13): 9780471220725
ISBN (ISBN-10): 0471220728
Tapa dura
Tapa blanda
Año de publicación: 2002
Editorial: John Wiley & Sons
448 Páginas
Peso: 0,676 kg
Idioma: eng/Englisch
Libro en la base de datos desde 2007-05-31T06:53:02+02:00 (Madrid)
Página de detalles modificada por última vez el 2024-02-18T01:48:07+01:00 (Madrid)
ISBN/EAN: 9780471220725
ISBN - escritura alterna:
0-471-22072-8, 978-0-471-22072-5
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: sterne, jim, john
Título del libro: proven, web site, sitte, success
Datos del la editorial
Autor: Jim Sterne
Título: Web Metrics - Proven Methods for Measuring Web Site Success
Editorial: John Wiley & Sons
430 Páginas
Año de publicación: 2002-07-24
Peso: 0,798 kg
Idioma: Inglés
38,90 € (DE)
192mm x 235mm x 24mm
BC; Paperback; Hardcover, Softcover / Informatik, EDV/Internet; Computernetzwerke und maschinelle Kommunikation; Internet; Computer Science; Internet Business; Homepage; Informatik; Internet
Learn how to determine whether a Web site is offering a competitive advantage Despite the fact that numerous online ventures have recently fallen by the wayside, companies still realize that the Web plays an integral role in conducting business. They recognize the importance of measuring and analyzing the information gathered from their sites so they can find new ways to balance online and offline efforts. In this innovative book, leading Internet marketing expert Jim Sterne uncovers the latest tools and techniques that will help you determine if and how your Web site is adding value to your company. He clearly shows you how to use the range of available metrics to improve your Web marketing strategies. Incorporating his vast experience with clients such as Eastman Kodak, Ericsson, Sears Roebuck, and IBM, Sterne exposes the key issues facing corporate sites today. He then explains the role of Web metrics, detailing the criteria to follow in order to build a successful site and gain a competitive advantage in the marketplace. Web Metrics provides you with everything you'll need to know to measure your online business strategy, including: * Types of Web metrics tools, services, techniques, and standards for Web measurement * Ways to fully integrate Web metrics with the customer experience * Details on how to use metrics to meet specific business goals The companion Web site includes links to online tools, resources, and white papers.Más, otros libros, que pueden ser muy parecidos a este:
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