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1
Doyle, P: Innovation in Marketing - Peter Doyle
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Peter Doyle:

Doyle, P: Innovation in Marketing - Pasta blanda

1998, ISBN: 0750641215

[EAN: 9780750641210], Neubuch, [PU: Taylor & Francis], BUSINESS & ECONOMICS GENERAL KEYNOTE REPORTS VIRGIN DIRECT RANK XEROX LAND ROVER QUEEN'S AWARD UK CUSTOMER PHARMACEUTICAL BENEFIT MA… Más…

NEW BOOK. Gastos de envío:Versandkostenfrei. (EUR 0.00) moluna, Greven, Germany [73551232] [Rating: 4 (von 5)]
2
Doyle, P: Innovation in Marketing - Peter Doyle
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Peter Doyle:

Doyle, P: Innovation in Marketing - Pasta blanda

1998, ISBN: 0750641215

[EAN: 9780750641210], Neubuch, [PU: Taylor & Francis], BUSINESS & ECONOMICS GENERAL KEYNOTE REPORTS VIRGIN DIRECT RANK XEROX LAND ROVER QUEEN'S AWARD UK CUSTOMER PHARMACEUTICAL BENEFIT MA… Más…

NEW BOOK. Gastos de envío:Versandkostenfrei. (EUR 0.00) moluna, Greven, Germany [73551232] [Rating: 4 (von 5)]
3
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Doyle, Peter:
Innovation in Marketing (Chartered Institute of Marketing (Paperback)) - Pasta blanda

2011

ISBN: 9780750641210

Paperback, Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or … Más…

Gastos de envío:más gastos de envío Gloucester, GLOS, Reuseabook
4
Innovation in Marketing (Cim Professional Development Series) - Doyle, Peter
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Doyle, Peter:
Innovation in Marketing (Cim Professional Development Series) - Pasta blanda

1998, ISBN: 0750641215

[EAN: 9780750641210], Neubuch, [PU: Routledge], new, Books

NEW BOOK. Gastos de envío: EUR 27.84 GoldBooks, Austin, TX, U.S.A. [71454205] [Rating: 5 (von 5)]
5
Innovation in Marketing - Doyle,Peter
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Doyle,Peter:
Innovation in Marketing - libro nuevo

ISBN: 9780750641210

Innovation in Marketing Nonspecific Binding New Books, Routledge

new in stock. Gastos de envío:plus shipping costs., más gastos de envío

1Dado que algunas plataformas no nos comunican las condiciones de envío y éstas pueden depender del país de entrega, del precio de compra, del peso y tamaño del artículo, de una posible membresía a la plataforma, de una entrega directa por parte de la plataforma o a través de un tercero (Marketplace), etc., es posible que los gastos de envío indicados por eurolibro/terralibro no concuerden con los de la plataforma ofertante.

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Detalles del libro
Innovation in Marketing

"Innovation in Marketing" is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this, the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new work contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation. It features a strong conceptual approach based on high quality empirical research. It has a prominent author team and is supported by tutor resource pack.

Detalles del libro - Innovation in Marketing


EAN (ISBN-13): 9780750641210
ISBN (ISBN-10): 0750641215
Tapa blanda
Año de publicación: 1999
Editorial: BUTTERWORTH HEINEMANN
224 Páginas
Peso: 0,340 kg
Idioma: eng/Englisch

Libro en la base de datos desde 2007-12-07T12:13:44+01:00 (Madrid)
Página de detalles modificada por última vez el 2024-02-27T05:28:18+01:00 (Madrid)
ISBN/EAN: 9780750641210

ISBN - escritura alterna:
0-7506-4121-5, 978-0-7506-4121-0
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: bridgewater, bride, susa, peter doyle, bridewater
Título del libro: innovation, marketing, market market


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