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Digital Marketing by Dave, Ellis-Chadwick, Fiona Chaffey - Dave, Ellis-Chadwick, Fiona Chaffey
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Dave, Ellis-Chadwick, Fiona Chaffey:

Digital Marketing by Dave, Ellis-Chadwick, Fiona Chaffey - libro usado

ISBN: 9781292077611

'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail … Más…

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Digital Marketing: Strategy, Implementation and Practice - Chaffey, Dave, Ellis-Chadwick, Fiona
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Chaffey, Dave, Ellis-Chadwick, Fiona:

Digital Marketing: Strategy, Implementation and Practice - Pasta blanda

2016, ISBN: 9781292077611

Pearson Education, Taschenbuch, Auflage: 6th, rev. ed. 702 Seiten, Publiziert: 2016-03-26T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 44616561, 1.56 kg, Verkaufsrang: 1137699, Recht, … Más…

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Digital Marketing: Strategy, Implementation and Practice - Chaffey, Dave, Ellis-Chadwick, Fiona
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Chaffey, Dave, Ellis-Chadwick, Fiona:
Digital Marketing: Strategy, Implementation and Practice - Pasta blanda

2016

ISBN: 9781292077611

Pearson Education, Taschenbuch, Auflage: 6th, rev. ed. 702 Seiten, Publiziert: 2016-03-26T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 44616561, 1.56 kg, Verkaufsrang: 479066, Recht, K… Más…

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Chaffey, D: Digital Marketing - Chaffey, Dave, Ellis-Chadwick, Fiona
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Chaffey, Dave, Ellis-Chadwick, Fiona:
Chaffey, D: Digital Marketing - Pasta blanda

2016, ISBN: 9781292077611

Prentice Hall, Taschenbuch, Auflage: 6th edition, 728 Seiten, Publiziert: 2016-03-26T00:00:01Z, Produktgruppe: Buch, Hersteller-Nr.: 44616561, 3.44 kg, Verkaufsrang: 2306, E-Commerce, E-B… Más…

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Chaffey, Dave; Chaffey, Dave; Ellis-Chadwick, Fiona:
Digital Marketing (6th Edition) - Pasta blanda

2015, ISBN: 1292077611

[EAN: 9781292077611], Gebraucht, guter Zustand, [PU: Pearson], Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking, Books

NOT NEW BOOK. Gastos de envío: EUR 31.79 SGS Trading Inc, Franklin Lakes, NJ, U.S.A. [54851437] [Rating: 5 (von 5)]
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Digital Marketing: Strategy, Implementation and Practice
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9781292077611


'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes - where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist.'David Edmundson-BirdPrincipal Lecturer in Digital MarketingManchester Metropolitan University Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing. Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.

Detalles del libro - Digital Marketing: Strategy, Implementation and Practice


EAN (ISBN-13): 9781292077611
ISBN (ISBN-10): 1292077611
Tapa dura
Tapa blanda
Año de publicación: 2015
Editorial: Pearson Education

Libro en la base de datos desde 2016-02-18T17:25:45+01:00 (Madrid)
Página de detalles modificada por última vez el 2023-10-29T16:05:23+01:00 (Madrid)
ISBN/EAN: 9781292077611

ISBN - escritura alterna:
1-292-07761-1, 978-1-292-07761-1
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: prentice hall, chadwick chaffey ellis fiona dave, dave ell, mayer, dave naz, cranfield, david bird
Título del libro: marketing, digital strategy, fiona als ich tot war

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