- 5 Resultados
precio mínimo: € 10,66, precio máximo: € 163,36, precio promedio: € 85,45
1
Communication and Channel Systems in Tourism Marketing Muzaffer Uysal Author
Pedir
por BarnesandNoble.com
€ 46,95
PedirEnlace patrocinado

Communication and Channel Systems in Tourism Marketing Muzaffer Uysal Author - libro nuevo

ISBN: 9781560245803

What'sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource… Más…

new in stock. Gastos de envío:zzgl. Versandkosten., más gastos de envío
2
Communication and Channel Systems in Tourism Marketing - Muzaffer Uysal; Daniel Fesenmaier
Pedir
por lehmanns.de
€ 153,50
Envío: € 13,951
PedirEnlace patrocinado

Muzaffer Uysal; Daniel Fesenmaier:

Communication and Channel Systems in Tourism Marketing - encuadernado, tapa blanda

1994, ISBN: 9781560245803

Buch, Hardcover, [PU: Routledge Member of the Taylor and Francis Group], Routledge Member of the Taylor and Francis Group, 1994

Gastos de envío:Versand in 10-15 Tagen. (EUR 13.95)
3
Communication and Channel Systems in Tourism Marketing - Uysal; Muzaffer
Pedir
por Knetbooks.com
€ 163,36
PedirEnlace patrocinado
Uysal; Muzaffer:
Communication and Channel Systems in Tourism Marketing - libro nuevo

ISBN: 9781560245803

Communication and Channel Systems in Tourism Marketing Hardcover New Books, Routledge

new in stock. Gastos de envío:plus shipping costs., más gastos de envío
4
Pedir
por ecampus.com
€ 52,78
PedirEnlace patrocinado
Uysal; Muzaffer:
Communication and Channel Systems in Tourism Marketing - libro usado

ISBN: 9781560245803

Communication and Channel Systems in Tourism Marketing Hardcover eBooks, Routledge

new in stock. Gastos de envío:plus shipping costs., más gastos de envío
5
Communication and Channel Systems in Tourism Marketing - Muzaffer Uysal
Pedir
por Rakuten.fr
€ 10,66
Envío: € 4,691
PedirEnlace patrocinado
Muzaffer Uysal:
Communication and Channel Systems in Tourism Marketing - libro usado

ISBN: 9781560245803

Livre

  - Gastos de envío:France. (EUR 4.69) Priceminister

1Dado que algunas plataformas no nos comunican las condiciones de envío y éstas pueden depender del país de entrega, del precio de compra, del peso y tamaño del artículo, de una posible membresía a la plataforma, de una entrega directa por parte de la plataforma o a través de un tercero (Marketplace), etc., es posible que los gastos de envío indicados por eurolibro/terralibro no concuerden con los de la plataforma ofertante.

Datos bibliográficos del mejor libro coincidente

Detalles del libro
Communication and Channel Systems in Tourism Marketing Muzaffer Uysal Author

What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism Marketing features both conceptual and applied research which provides an excellent base for tourism marketers and destination planners to evaluate and improve their overall tourism marketing programs. Tourism and hospitality scholars discuss communication distribution channels, media selection, information needs and sources, importance of travel brochures and slogans, brochure design, and the effectiveness of communication messages in tourism marketing. The advantages and disadvantages of a wide variety of communication channels are explored including word-of-mouth, brochures/pamphlets, travel agents, magazines, radio, television, and slogans. Some of the topics covered in this book that demonstrate the use of communication and channel systems in tourism marketing are: building repeat visitor relationships image formation distribution channels communication messages and their effectiveness design of destination- and attraction-specific brochures communicating unique selling propositions in slogans This groundbreaking book presents original, empirical research that incorporates communications and channels systems as integral components of tourism marketing. The diversity and originality of these tourism research cases will be helpful to destination promoters, tourism decisionmakers, and tourism planners worldwide. Communication and Channel Systems in Tourism Marketing is also a valuable supplementary text for students in courses on leisure, recreation, hospitality, tourism, and marketing.

Detalles del libro - Communication and Channel Systems in Tourism Marketing Muzaffer Uysal Author


EAN (ISBN-13): 9781560245803
ISBN (ISBN-10): 1560245808
Tapa dura
Año de publicación: 1994
Editorial: Taylor & Francis Core >2 >T
276 Páginas
Idioma: eng/Englisch

Libro en la base de datos desde 2008-02-02T10:40:41+01:00 (Madrid)
Página de detalles modificada por última vez el 2023-11-26T07:09:11+01:00 (Madrid)
ISBN/EAN: 9781560245803

ISBN - escritura alterna:
1-56024-580-8, 978-1-56024-580-3
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: uysal, uys
Título del libro: communication channel systems tourism marketing


< para archivar...