ISBN: 9783319262772
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses al… Más…
| BarnesandNoble.com new in stock. Gastos de envío:zzgl. Versandkosten., más gastos de envío Details... |
Global Marketing Strategy: An Executive Digest (Management for Professionals) - encuadernado, tapa blanda
2016, ISBN: 9783319262772
Springer, 2016-03-11. Hardcover. Good. 0.8661 in x 9.4488 in x 6.2205 in. ARRIVES IN 2-4 BUSINESS DAYS if you choose Expedited Shipping! A little rough around the edges, but the book is… Más…
| Biblio.co.uk |
2016, ISBN: 9783319262772
Springer, 2016. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed., Sprin… Más…
| Biblio.co.uk |
2016, ISBN: 9783319262772
An Executive Digest, Buch, Hardcover, 1st ed. 2016, [PU: Springer International Publishing], Springer International Publishing, 2016
| lehmanns.de Gastos de envío:Versand in 10-20 Tagen. (EUR 0.00) Details... |
| Rakuten.fr |
ISBN: 9783319262772
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses al… Más…
Schlegelmilch, Bodo B.:
Global Marketing Strategy: An Executive Digest (Management for Professionals) - encuadernado, tapa blanda2016, ISBN: 9783319262772
Springer, 2016-03-11. Hardcover. Good. 0.8661 in x 9.4488 in x 6.2205 in. ARRIVES IN 2-4 BUSINESS DAYS if you choose Expedited Shipping! A little rough around the edges, but the book is… Más…
2016
ISBN: 9783319262772
Springer, 2016. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed., Sprin… Más…
2016, ISBN: 9783319262772
An Executive Digest, Buch, Hardcover, 1st ed. 2016, [PU: Springer International Publishing], Springer International Publishing, 2016
ISBN: 9783319262772
Livre
Datos bibliográficos del mejor libro coincidente
| Autor: | |
| Título: | |
| ISBN: |
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business.
Detalles del libro - Global Marketing Strategy
EAN (ISBN-13): 9783319262772
ISBN (ISBN-10): 3319262777
Tapa dura
Año de publicación: 2016
Editorial: Springer International Publishing
Libro en la base de datos desde 2015-10-04T12:36:02+02:00 (Madrid)
Página de detalles modificada por última vez el 2024-02-20T16:38:35+01:00 (Madrid)
ISBN/EAN: 9783319262772
ISBN - escritura alterna:
3-319-26277-7, 978-3-319-26277-2
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: schlegelmilch, schlegel
Título del libro: still not professionals, your strategy needs, schlegelmilch, marketing management, strategy for
Más, otros libros, que pueden ser muy parecidos a este:
Último libro similar:
9783030906672 Global Marketing Strategy: An Executive Digest Bodo B. Schlegelmilch Author (Schlegelmilch, Bodo B.)
- 9783030906672 Global Marketing Strategy: An Executive Digest Bodo B. Schlegelmilch Author (Schlegelmilch, Bodo B.)
- 9783030906641 Global Marketing Strategy (Bodo B. Schlegelmilch)
- 9783319799216 Global Marketing Strategy (Bodo B. Schlegelmilch)
- 9783319262796 Global Marketing Strategy (Bodo B. Schlegelmilch)
< para archivar...