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The Competitive Advantage : Creating and Sustaining Superior Performance by Michael E. Porter - Michael E. Porter
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Michael E. Porter:

The Competitive Advantage : Creating and Sustaining Superior Performance by Michael E. Porter - libro usado

ISBN: 9780029250907

Competitive Advantage introduces a tool that may be used to diagnose and enhance competitive advantage: the value chain. Value-chain analysis allows the manager to separate the underlying… Más…

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Competitive Advantage: Creating and Sustaining Superior Performance - Porter, M. E.
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Porter, M. E.:

Competitive Advantage: Creating and Sustaining Superior Performance - encuadernado, tapa blanda

1985, ISBN: 0029250900

[EAN: 9780029250907], Gebraucht, guter Zustand, [SC: 11.69], [PU: The Free Press], BUSINESS, Jacket, This is an ex-library book and may have the usual library/used-book markings inside.Th… Más…

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Competitive Advantage: Creating and Sustaining Superior Performance - Michael E. Porter
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Michael E. Porter:
Competitive Advantage: Creating and Sustaining Superior Performance - encuadernado, tapa blanda

1985

ISBN: 0029250900

[EAN: 9780029250907], Gebraucht, guter Zustand, [PU: Free Press], Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does a… Más…

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Competitive Advantage: Creating and Sustaining Superior Performance - Michael E. Porter
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Michael E. Porter:
Competitive Advantage: Creating and Sustaining Superior Performance - encuadernado, tapa blanda

1985, ISBN: 0029250900

[EAN: 9780029250907], [PU: Free Press], Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that … Más…

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Competitive Advantage: Creating and Sustaining Superior Performance - Michael E. Porter
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Michael E. Porter:
Competitive Advantage: Creating and Sustaining Superior Performance - encuadernado, tapa blanda

1985, ISBN: 0029250900

[EAN: 9780029250907], [PU: Free Press], Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WOR… Más…

Gastos de envío: EUR 2.00 medimops, Berlin, Germany [55410863] [Rating: 5 (von 5)]
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Detalles del libro
Competitive Advantage: Creating and Sustaining Superior Performance
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ISBN:

9780029250907


The essential complement to the pathbreaking book Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm.

Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into "activities," or the discrete functions or processes that represent the elemental building blocks of competitive advantage.

Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. Competitive Advantage also provides for the first time the tools to strategically segment an industry and rigorously assess the competitive logic of diversification.

That the phrases "competitive advantage" and "sustainable competitive advantage" have become commonplace is testimony to the power of Porter's ideas. Competitive Advantage has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.

Detalles del libro - Competitive Advantage: Creating and Sustaining Superior Performance


EAN (ISBN-13): 9780029250907
ISBN (ISBN-10): 0029250900
Tapa dura
Tapa blanda
Año de publicación: 1985
Editorial: The Free Press

Libro en la base de datos desde 2007-05-21T13:34:24+02:00 (Madrid)
Página de detalles modificada por última vez el 2024-03-13T12:02:33+01:00 (Madrid)
ISBN/EAN: 9780029250907

ISBN - escritura alterna:
0-02-925090-0, 978-0-02-925090-7
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: porter michael, hacker, sara jewett
Título del libro: competitive strategy, competive advantage, the competitive, competitive advantage creating and sustaining superior performance, michael porter

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