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The Employer Brand - Simon Barrow; Richard Mosley
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Simon Barrow; Richard Mosley:

The Employer Brand - Primera edición

2005, ISBN: 9780470028292

Bringing the Best of Brand Management to People at Work, eBooks, eBook Download (PDF), 1. Auflage, Levels of 'employer brand awareness' are rising fast across Europe,North America and Asi… Más…

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Simon Barrow:

The Employer Brand - libro nuevo

ISBN: 9780470028292

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their co… Más…

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Simon Barrow; Richard Mosley:
The Employer Brand - Primera edición

2005

ISBN: 9780470028292

Bringing the Best of Brand Management to People at Work, eBooks, eBook Download (PDF), 1. Auflage, [PU: John Wiley & Sons], John Wiley & Sons, 2005

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Simon Barrow; Richard Mosley:
The Employer Brand - Primera edición

2005, ISBN: 9780470028292

Bringing the Best of Brand Management to People at Work, eBooks, eBook Download (PDF), Auflage, [PU: Wiley], Seiten: 232, [ED: 1], Wiley, 2005

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Employer Brand - Simon Barrow; Richard Mosley
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Simon Barrow; Richard Mosley:
Employer Brand - Primera edición

2005, ISBN: 9780470028292

Bringing the Best of Brand Management to People at Work, eBooks, eBook Download (PDF), Auflage, [PU: Wiley], [ED: 1], Wiley, 2005

Gastos de envío:Download sofort lieferbar. (EUR 0.00)

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Detalles del libro

Detalles del libro - Employer Brand


EAN (ISBN-13): 9780470028292
ISBN (ISBN-10): 0470028297
Año de publicación: 2005
Editorial: Wiley
232 Páginas
Idioma: eng/Englisch

Libro en la base de datos desde 2008-06-17T14:48:18+02:00 (Madrid)
Página de detalles modificada por última vez el 2023-10-21T17:54:12+02:00 (Madrid)
ISBN/EAN: 0470028297

ISBN - escritura alterna:
0-470-02829-7, 978-0-470-02829-2
Mode alterno de escritura y términos de búsqueda relacionados:
Autor del libro: richard simon, john barrow
Título del libro: brand, richard simon


Datos del la editorial

Autor: Simon Barrow; Richard Mosley
Título: The Employer Brand - Bringing the Best of Brand Management to People at Work
Editorial: Wiley; John Wiley & Sons
232 Páginas
Año de publicación: 2005-12-13
Idioma: Inglés
37,99 € (DE)
Not available (reason unspecified)

EA; E107; E-Book; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Business & Management; Marketing; Marketing & Sales; Marketing u. Vertrieb; Personalmarketing; Wirtschaft u. Management; Marketing u. Vertrieb; BB

List of Illustrations. Acknowledgements. Preface. PART I: THE RATIONALE FOR CHANGE. 1. Birth of an Idea. 2. Changing Needs and Aspirations of Employees. 3. Investors Awaken. 4. The People Management Challenge. 5. The role of leadership. PART II: THE HOW TO GUIDE. 6. Brand Fundamentals. Functional Benefits. Emotional Benefits. Higher Order Benefits, Brand Values and DNA . Brand Personality. Brand Positioning and Differentiation. Brand Hierarchy. Brand Vision and Brand Reality. Brand Management and Development. Brand Consistency and Continuity. Brand Development. Summary. 7. The Business Case. Major Benefits of Employer Branding. Lower Costs. Customer Satisfaction. Financial Results. Summary. Young, Fast Growing Companies: Attracting 'The RightStuff.' Coming of Age: Capturing the Organisational Spirit. Going International: Translating the Employer Brand intoNew Contexts. Merger and Acquisition: Forging a Shared Sense of Identity andPurpose. Corporate Reinvention: refreshing the Self-Image. Revitalizing the Customer Brand Proposition: Living theBrand. Burning Platform: Re-instilling Fresh Belief. Benefits to the HR Function. Benefits to the Internal Communications Function. Benefits to the Marketing Function. Winning Support from the Top. Summary. 8. Employer Brand Insight. Employee Insights. Employee Engagement and Commitment. Benchmarking. Correlation Analysis. Continuous Research. Culture Mapping. Brand Roots. Projective and Enabling Techniques. Observation. Segmentation. Communication Audits. Additional Sources. Labour Market Insights. Clarifying the Target Market. Needs and Aspirations. Employer Brand Image. Summary. 9. Employer Brand Positioning. Brand Identity. Monolithic. Parent . Subsidiary. Brand Integration (Customer and Employer Brands). Corporate Brand Hierarchy (Parent and Subsidiary). The Key Components of the Positioning Model. The Brand Reality model. The Brand Vision Model. Target Employee Profiles. The Employer Brand Proposition. Values. Personality. Benefits. Employee Value Propositions. Reasons to believe. Summary. 10. Employer Brand Communication. Identity. Internal Launch. Rational Understanding. Emotional Engagement. Employee Commitment and Behaviour Change. Summary. 11. Employer Brand Management. Big Picture: Policy. External Reputation. Internal Communication. Senior Leadership. Corporate Social Responsibility. Internal Measurement Systems. Service Support. Local Picture: Practice. Recruitment and Induction. Team Management. Performance Appraisal. Learning and development. Reward and Recognition. Working Environment. The Key Responsibilities of Employer Brand Management. Summary. 12. The Durability of the Employer Brand Concept. PART III: APPENDICES. Appendix 1: Reuters Case Study. Appendix 2: Tesco Case Study. Appendix 3: Extract from Greggs Development Review. References. Index.

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