Amelia S. Simpson:Xuxa : The Mega-Marketing of Gender, Race, and Modernity by Amelia S. Simpson
- libro usado 1980, ISBN: 9781566391016
A fascinating new book... that] offers a lucid academic critique of Xuxa's persona. --Entertainment WeeklyFormer Playboy centerfold and soft-porn movie actress Xuxa (SHOO-sha) emerged in … Más…
A fascinating new book... that] offers a lucid academic critique of Xuxa's persona. --Entertainment WeeklyFormer Playboy centerfold and soft-porn movie actress Xuxa (SHOO-sha) emerged in the 1980s as Brazil's mass media megastar. Through her children's television show, which reaches millions of people in Latin America and the United States, this blond sex symbol has attained extraordinary cultural authority. Reaching far beyond younger audiences, Xuxa's show informs the culture at large about gender relations, racial democracy, and idealized beauty.Backed by Brazil's TV Globo, the fourth-largest commercial network in the world, Xuxa has built an empire. Amelia Simoson's colorful portrayal is the first book to explore how Xuxa's representation of femininity, her privileging of a white ideal of beauty, and her promotional approach to culture perpetuate inequality on an unprecedented scale. Simpson's thoughtful analysis exposes the complicity of a mass audience eager to celebrate Xuxa's deeply compromised representations of gender, race, and modernity.Xuxa also explores the meaning behind the myth--Xuxa's long-term relationship with Brazil's soccer idol, Pela(r), and the near-worship of her atypical blond, blue-eyed appearance by Brazil's population. As the author examines Xuxa's suggestive style juxtaposed with juvenile entertainment, and the phenomenon of Xuxa-look-alike teenaged paquitas, she unfold the symbolic territory of blond sex symbols worldwide.Simpson has brought the facts and persona of Xuxa together in this well-documented, well-written analysis of the Brazilian superstar. She touches bases on gender, race, and changing patterns in Brazil. Xuxa is rich with information, laced with insight about the methods, practices and abuses that abound with the marketing of a personality and its products, and the effect of TV on all who watch it, especially the children.--News from Brazil" Media ><
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Amelia Simpson:Xuxa : The Mega-Marketing of Gender, Race, and Modernity by Amelia Simpson
- libro usado 1980, ISBN: 9781566391016
A fascinating new book... that] offers a lucid academic critique of Xuxa's persona. --Entertainment WeeklyFormer Playboy centerfold and soft-porn movie actress Xuxa (SHOO-sha) emerged in … Más…
A fascinating new book... that] offers a lucid academic critique of Xuxa's persona. --Entertainment WeeklyFormer Playboy centerfold and soft-porn movie actress Xuxa (SHOO-sha) emerged in the 1980s as Brazil's mass media megastar. Through her children's television show, which reaches millions of people in Latin America and the United States, this blond sex symbol has attained extraordinary cultural authority. Reaching far beyond younger audiences, Xuxa's show informs the culture at large about gender relations, racial democracy, and idealized beauty.Backed by Brazil's TV Globo, the fourth-largest commercial network in the world, Xuxa has built an empire. Amelia Simoson's colorful portrayal is the first book to explore how Xuxa's representation of femininity, her privileging of a white ideal of beauty, and her promotional approach to culture perpetuate inequality on an unprecedented scale. Simpson's thoughtful analysis exposes the complicity of a mass audience eager to celebrate Xuxa's deeply compromised representations of gender, race, and modernity.Xuxa also explores the meaning behind the myth--Xuxa's long-term relationship with Brazil's soccer idol, Pela(r), and the near-worship of her atypical blond, blue-eyed appearance by Brazil's population. As the author examines Xuxa's suggestive style juxtaposed with juvenile entertainment, and the phenomenon of Xuxa-look-alike teenaged paquitas, she unfold the symbolic territory of blond sex symbols worldwide.Simpson has brought the facts and persona of Xuxa together in this well-documented, well-written analysis of the Brazilian superstar. She touches bases on gender, race, and changing patterns in Brazil. Xuxa is rich with information, laced with insight about the methods, practices and abuses that abound with the marketing of a personality and its products, and the effect of TV on all who watch it, especially the children.--News from Brazil" Media > Book<
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MUESTRA
Amelia Simpson:Xuxa: the Mega-Marketing of Gender, Race, and Modernity
- encuadernado, tapa blanda 1993, ISBN: 9781566391016
Hard cover, usado, muito bom estado, Ships from Reno, NV. Former Library book. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase b… Más…
Hard cover, usado, muito bom estado, Ships from Reno, NV. Former Library book. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!, [PU: Temple University Press]<
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Amelia Simpson:Xuxa: The Mega-Marketing of Gender, Race, and Modernity
- libro usado 1993, ISBN: 1566391016
[EAN: 9781566391016], usado, bom estado, [SC: 4.06], [PU: Temple University Press], Ships from the UK. Shows some signs of wear, and may have some markings on the inside.
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Simpson, Amelia S.:Xuxa: The Mega-Marketing of Gender, Race, and Modernity
- libro usado ISBN: 9781566391016
Hardcover book. 238 pages. Published by Temple University Press Media > Book
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