2008, ISBN: 9780415877916

This edited volume examines the ways that global media shape relations between place, culture, and identity.The essays offer a mix of theoretical reflections and empirical case studies to… Más…

This edited volume examines the ways that global media shape relations between place, culture, and identity.The essays offer a mix of theoretical reflections and empirical case studies to help understand how global media shape cultural identities and, conversely, cultural formations influence the political economy of global media. The volume takes a comparative media approach, addressing issues across media forms including print, television, film, and new media. The intedisciplinary, international scholars gathered here push the discussion of what it means to do global media studies beyond, on the one hand, uncritical and euphoric celebrations of the global media technologies (or globalization) and, on the other hand, perspectives that are a priori dismissive of the possibilities of global media. Some of the key questions and themes that the international contributors explore include: Is the global audience of global television the same as the global audience of the internet? Can we conceptualize the global culture-media-identity dynamic beyond the discourse of postcolonialism? How does the globalization of media affect feelings of nationalism? How is the growth of a consumer "global middle class" spread, and resisted, through media? This is essential reading for anyone seeking to understand the critical role, unique potential, and particular challenges of media in shaping global culture. Rohit Chopra is Assistant Professor of Communication at Santa Clara University. He is author of Technology and Nationalism in India: Cultural Negotiations from Colonialism to Cyberspace (New York: Cambria Press, 2008). Radhika Gajjala is Associate Professor and Graduate Coordinator of Communication Studies at Bowling Green State University. She is author of Cyber Selves: Feminist Ethnographies of South Asian Women (Altamira Press, 2004) and co-editor of South Asian Technospaces (Peter Lang, 2008). Media > Book, [PU: Routledge]<