ISBN: 9783658045760
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appea… Más…
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ISBN: 9783658045760
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appea… Más…
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2014, ISBN: 9783658045760
When Luxury Meets Art ab 70.99 € als pdf eBook: Forms of Collaboration between Luxury Brands and the Arts. Auflage 2014. Aus dem Bereich: eBooks, Wirtschaft, https://media.hugendubel.de/s… Más…
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ISBN: 9783658045760
Business and Management; Marketing; Market Research/Competitive Intelligence Kooperationen und Clusteranalyse, Luxury Brand-Art Collaborations, Luxury brands, Marketing für Luxusmarken Bo… Más…
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2013, ISBN: 9783658045760
Forms of Collaboration between Luxury Brands and the Arts, eBooks, eBook Download (PDF), Auflage, [PU: Springer Gabler], Seiten: 127, Springer Gabler, 2013
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ISBN: 9783658045760
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appea… Más…
ISBN: 9783658045760
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appea… Más…
2014
ISBN: 9783658045760
When Luxury Meets Art ab 70.99 € als pdf eBook: Forms of Collaboration between Luxury Brands and the Arts. Auflage 2014. Aus dem Bereich: eBooks, Wirtschaft, https://media.hugendubel.de/s… Más…
ISBN: 9783658045760
Business and Management; Marketing; Market Research/Competitive Intelligence Kooperationen und Clusteranalyse, Luxury Brand-Art Collaborations, Luxury brands, Marketing für Luxusmarken Bo… Más…
2013, ISBN: 9783658045760
Forms of Collaboration between Luxury Brands and the Arts, eBooks, eBook Download (PDF), Auflage, [PU: Springer Gabler], Seiten: 127, Springer Gabler, 2013
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Detalles del libro - When Luxury Meets Art
EAN (ISBN-13): 9783658045760
ISBN (ISBN-10): 3658045760
Año de publicación: 2013
Editorial: Springer Gabler
Libro en la base de datos desde 2014-01-11T20:00:36+01:00 (Madrid)
Página de detalles modificada por última vez el 2024-04-22T11:13:15+02:00 (Madrid)
ISBN/EAN: 9783658045760
ISBN - escritura alterna:
3-658-04576-0, 978-3-658-04576-0
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Autor del libro: kästner, kastner, kast, käß
Título del libro: lux, luxu, luxury arts, art collaboration
Datos del la editorial
Autor: Olga Louisa Kastner
Título: BestMasters; When Luxury Meets Art - Forms of Collaboration between Luxury Brands and the Arts
Editorial: Springer Gabler; Springer Fachmedien Wiesbaden GmbH
127 Páginas
Año de publicación: 2013-12-05
Wiesbaden; DE
Idioma: Inglés
53,49 € (DE)
55,00 € (AT)
59,00 CHF (CH)
Available
XI, 127 p. 14 illus., 8 illus. in color.
EA; E107; eBook; Nonbooks, PBS / Wirtschaft/Werbung, Marketing; Marketing und Vertrieb; Verstehen; Kooperationen und Clusteranalyse; Luxury Brand-Art Collaborations; Luxury brands; Marketing für Luxusmarken; C; Marketing; Market Research and Competitive Intelligence; Business and Management; Marktforschung; BC
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases. ContentsExplanations of the Luxury Brand, Art and Luxury Brand-Art CollaborationsAttributes and Typology of Luxury Brand-Art Collaborations Target GroupsResearchers, lecturers, and students in the fields of marketing, branding and communicationManagers and marketing executives of luxury brands as well as artists, cultural managers, and patrons of the art The AuthorOlga Louisa Kastner, MA, studied at the Berlin School of Economics and Law. She currently works as a project manager and is responsible for developing a marketing agency’s luxury, watches and jewelleryaccounts.Publication in the field of economic science Includes supplementary material: sn.pub/extras
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